LONDON PUBLIC LIBRARY is looking for a talented individual to join our team as:

QUALIFICATIONS:

• Successful completion of a two-year diploma in Graphic Design, Digital Marketing or related discipline.
• 2 years of demonstrated work experience creating digital marketing and social media content and campaigns in an agency setting or for large businesses or organizations.
• Knowledge of Adobe Creative Suite, including InDesign, Illustrator and PhotoShop.
• Demonstrated experience in photography, audio and video production.
• Demonstrated experience in writing creative copy for social media and websites.
• Experience using a website CMS to add and update content, with a good understanding of SEO, web standards and accessibility.
• A portfolio that demonstrates creativity, high quality design and effective communication.
• Demonstrated knowledge of key digital and social media platforms including Facebook, Twitter, Instagram, TikTok, Google, etc. with advanced expertise in social media editing, automation and other tools.
• Familiarity with live broadcasting and capturing live content.
• Knowledge of latest industry trends, algorithm changes, best practices, security protocols and audience behaviour.
• High attention to detail in accuracy of information, spelling, grammar and punctuation.
• Outstanding time and project management skills, with an ability to reorganize prioritizes in order to respond to emerging priorities and opportunities.
• Ability to work cooperatively and collaboratively across teams and with external stakeholders and to be open to feedback.
• Familiarity with emerging technology and a thorough knowledge of current trends and innovations in digital media
• Demonstrated ability to work collaboratively and be open to feedback.
• Skilled at making public presentations and representing the Library in the community.
• An understanding of the very diverse audiences that the Library serves.
• Curiosity and enthusiasm for social media and digital marketing.
• Ability to work evenings and weekends as required.

Under the direction of the Manager, Communications, the Digital Marketing Specialist, supports the Marketing and Communications (M & C) team in the planning, design, creative production, monitoring and evaluation of marketing and communications content and materials across all London Public Library (Library) departments. Using graphic design, video production, photography and other current digital creative skills, this position builds collaborative internal and external relationships in order to drive awareness and use of the Library’s resources and to build positive engagement with the community and stakeholders.