JOB SUMMARY

We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products and services. This role requires a strong understanding of various digital marketing channels, including SEO, social media, email marketing, and performance marketing. The Digital Marketer will analyze data to optimize campaigns and enhance user engagement across all platforms.

SKILLS

• Proficiency in SEO tools and techniques for effective keyword research.
• Strong understanding of conversion optimization strategies.
• Experience with social media marketing and management across multiple platforms.
• Knowledge of Google Ads, Google AdWords, SEM, Meta Ads, Google Analytics for campaign tracking and analysis.
• Ability to create engaging content that resonates with target audiences through copywriting skills.
• Experience in B2B marketing strategies that drive business growth.
• Strong analytical skills to interpret data and make informed decisions based on performance metrics.
• Familiarity with content management systems (CMS) for website updates and maintenance. Join our team as a Digital Marketer where your creativity will help shape our brand’s online presence while driving measurable results!
  Reports to E-Commerce Manager
  Job Type: Full-time
  Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Paid time off

Work Location: Hybrid remote in Frisco, TX 7503

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive traffic.
• Utilize SEO tools for keyword research and optimization to improve organic search rankings.
• Manage social media marketing efforts across various platforms, including content creation and community engagement.
• Create compelling content for websites, blogs, emails, and social media channels.
• Implement conversion optimization techniques to enhance user experience and increase lead generation.
• Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
• Oversee paid advertising campaigns on platforms such as Google Ads and Facebook Advertising.
• Collaborate with graphic designers to create visually appealing marketing materials using Adobe Creative Suite.
• Maintain websites through WordPress, ensuring content is up-to-date and aligns with marketing goals.
• Execute email marketing campaigns utilizing marketing automation tools to nurture leads effectively.
• Conduct performance marketing initiatives focused on e-commerce growth.