As a Digital Marketing Specialist, you’ll be an integral part of our web and marketing team. Your primary focus will be on creating, managing, and optimizing paid campaigns on Meta (Facebook/Instagram) and Google platforms, helping us drive brand awareness, engagement, and sales. You’ll have the opportunity to work on exciting projects and contribute directly to the growth of our online presence in a fast-paced, collaborative environment.

Meta & Google Ads Management: Plan, create, and optimize paid media campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube) to achieve key performance indicators (KPIs) such as clicks, conversions, and ROI. Campaign Strategy & Execution: Develop targeted digital marketing strategies, ensuring campaigns align with our brand values and marketing goals. Analytics & Reporting: Regularly track and report campaign performance using Google Analytics, Ads Manager, and other relevant tools. Provide actionable insights to improve ongoing campaigns. Budget Management: Effectively manage digital advertising budgets, ensuring maximum ROI while staying within budgetary limits. Creative Collaboration: Work closely with the creative team to develop compelling ad creatives that resonate with our target audience and align with the overall brand aesthetic. Market Research: Stay updated with the latest trends, tools, and best practices in digital marketing, particularly in the areas of Meta and Google advertising.