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The Digital Marketing Specialist – ACM supports the planning and execution of digital marketing activities that help position Acute Care & Monitoring and its product portfolios within the healthcare digital landscape. This role works closely with Product Managers, Sales, Medical Education, and Marketing stakeholders to deliver effective digital campaigns, manage marketing platforms (SharePoint and internal/external websites), and track performance outcomes. The role focuses on execution excellence, campaign optimisation, and data-driven insights, contributing to longer-term digital plans developed by the broader marketing team.

Primary Responsibilities

Digital Marketing Planning & Execution

Support the development and execution of digital marketing plans aligned with business, portfolio, and product objectives. Execute integrated digital marketing campaigns across paid, owned, and earned channels to drive awareness, engagement, and lead generation. Translate product priorities into effective customer journeys and digital campaign activities. Collaborate with global marketing teams to adapt and implement relevant campaigns for the ANZ market. Support product launches, educational initiatives, conferences, and other marketing programs through digital marketing tactics and content.

Campaign Performance & Optimization

Monitor, track, and report on campaign performance against established objectives and KPIs. Analyse campaign results and provide recommendations to optimise future marketing activities. Apply insights and best practices to improve digital engagement, lead generation, and overall campaign effectiveness.

Content, SEO & Website Management

Support the creation, review, and deployment of marketing collateral and digital content. Manage website content updates through Adobe Experience Manager (AEM) or similar content management systems. Assist with search engine optimisation (SEO) initiatives and website performance monitoring. Ensure all digital content aligns with brand guidelines, compliance requirements, and business priorities.

Marketing Technology & CRM Support

Support campaign execution through marketing automation platforms, including email marketing, segmentation, and lead nurturing activities. Maintain alignment between digital campaigns and CRM platforms to support lead management and sales visibility. Monitor and report on key marketing metrics including engagement, conversion, lead generation, and campaign reach.

Stakeholder & Customer Engagement

Collaborate with cross‑functional teams including Product Management, Sales, Medical Affairs, and Marketing to deliver digital campaigns and assets. Support customer engagement through relevant and impactful digital content and experiences. Coordinate with external agencies and vendors to ensure quality and timely campaign delivery.

Competitive Intelligence & Governance

Monitor competitor activities, digital marketing trends, and industry best practices. Share market insights and recommendations with key stakeholders to support business growth. Support management of digital marketing budgets and agency expenditure. Ensure all campaigns adhere to internal processes, compliance requirements, and governance standards.

Internal Communications

• Assist in developing and distributing internal communications related to marketing campaigns, digital initiatives, and performance updates.

Support alignment and visibility of digital marketing activities across internal stakeholder groups.

Required Qualifications

- Bachelor’s degree in marketing, Digital Marketing, Business, Communications, or a related discipline.

- At least 2 years of experience in digital marketing, campaign management, or demand generation roles.

- Experience executing digital campaigns across multiple marketing channels.

- Hands‑on experience with marketing automation platforms such as Eloqua, Marketo, HubSpot, or similar systems.

- Working knowledge of CRM platforms, preferably Salesforce.

- Understanding of digital marketing principles including email marketing, lead nurturing, customer journeys, digital analytics, and campaign reporting.

- Solid project management, organisational, and prioritisation skills.

- Excellent written and verbal communication skills.

- Strong attention to detail and ability to manage multiple projects within deadlines.

- Demonstrated ability to work effectively with cross‑functional stakeholders.

Preferred Qualifications

- Experience within Healthcare, MedTech, Medical Devices, Life Sciences, or B2B marketing environments.

- Experience using Oracle Eloqua and Salesforce CRM.

- Knowledge of Adobe Experience Manager (AEM) or other website content management systems.

Exigences physiques du poste

Les déclarations ci-dessus visent à décrire la nature générale et le niveau du travail effectué par les employés affectés à ce poste, mais elles ne constituent pas une liste exhaustive de toutes les responsabilités et compétences requises pour ce poste.

Avantages sociaux et rémunération

- Medtronic offre un salaire compétitif et un ensemble d’avantages sociaux flexibles.

- Le cœur de nos valeurs est animé par un engagement envers nos employés.

- Nous saluons leurs contributions et partageons avec eux le succès qu’ils ont contribué à créer.

- Nous offrons un large éventail d’avantages, de ressources et de régimes de rémunération concurrentiels conçus pour vous soutenir à chaque étape de votre carrière et de votre vie personnelle.

- Nous sommes à la pointe de la technologie mondiale en matière de soins de santé et nous nous attaquons avec audace aux problèmes de santé les plus difficiles auxquels l’humanité est confrontée en recherchant et en trouvant des solutions.

- Notre mission (soulager la douleur, restaurer la santé et prolonger la vie) rassemble une équipe mondiale de plus de 95 000 personnes passionnées.

- Nous sommes des ingénieurs dans l’âme et nous mettons en œuvre des idées ambitieuses pour trouver des solutions réelles.

- Du laboratoire de R&D; à l’usine, à la salle de conférence, tous nos collaborateurs Sont expérimentés, créent, construisent, améliorent et pensent.

- Nous disposons des talents, des perspectives les plus diverses et du courage.

- Nous changons des vies.

- Chaque membre de l’équipe, chaque jour, contribue à améliorer et à redéfinir la manière dont le monde traite les affections de santé les plus pressantes, de la maladie cardiaque au diabète.

- Nous devons notre leadership dans ce secteur à la passion et l’ingéniosité de notre personnel.

- C’est notre identité.

• - En travaillant ensemble, nous utilisons la science,