Digital Marketing Specialist at Merchology

Plymouth, Minnesota, United States -

Full Time

Start Date

Immediate

Expiry Date

24 Jun, 26

Salary

62000.0

Posted On

26 Mar, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Creation, Cross-channel Execution, Brand Presence, Lead Generation, Multi-channel Communication, Email Marketing, Website Management, Social Media, Paid Advertising, Print Channels, CRM Lead Lifecycle, SEO, Performance Metrics Reporting, Written Communication, Verbal Communication, Storytelling

Industry

Retail Apparel and Fashion

Description

Description {Mur-chol-uh-jee | The science of company merch; the skill of creating and delivering custom-branded apparel and corporate gifts around the world.} Merchology is a leading eCommerce retailer in B2B sales of co-branded merchandise including apparel, headwear, drinkware, gifts, and accessories. We are family-owned, people-powered, and we are adding to our #MerchTeam at our renovated HQ in Plymouth, MN. Come see why we are a three-time Star Tribune Top Workplaces award winner! We are seeking a Digital Marketing Specialist to join our marketing team. Reporting to the Marketing Manager, the Digital Marketing Specialist will support campaigns through content creation and cross-channel execution that strengthens Merchology’s brand presence, promotes retention, and helps drive qualified leads for customer acquisition. This position is a great opportunity for someone with early digital marketing experience who wants to grow their skills across multiple channels in a fast-growing eCommerce environment. PRIMARY RESPONSIBILITIES A successful Digital Marketing Specialist will show skill in the following areas: Support execution of multi-channel communication plans with direction from Marketing Manager including lookbook launches, ongoing campaigns, and seasonal initiatives across email, websites, social, paid, and print channels. Create compelling messaging and content primarily for email, website, social, paid, and print channels (ex. LinkedIn newsletters, online articles, email copy) Help coordinate marketing efforts and create content that supports customer acquisition and retention in collaboration with the Sales and Ecommerce teams. Partner closely with Product Strategy, Brand Activation, and Customer Success teams to develop communications materials to support cross-functional initiatives, including both broad marketing initiatives and targeted account-based efforts. Develop an understanding of the CRM lead lifecycle to support lead tracking, campaign coordination, and updates to marketing channels (ex. Automated email programs). Support website content updates (ex. articles) and SEO/GEO initiatives that improve Merchology’s organic visibility to help drive qualified traffic to Merchology.com. Report on marketing performance metrics across channels, primarily email, social, and lead activity, to monitor communication effectiveness using performance data. Requirements REQUIRED QUALIFICATIONS Bachelor’s degree in marketing, communications, English, or a related field. 0-2 years of experience in digital marketing, communications, or a similar role Excellent written and verbal communication and storytelling skills, with the ability to articulate complex ideas, collaborate effectively with cross-functional teams, and tailor messaging across channels. Experience executing communication plans for campaigns and cross-functional initiatives. Strong understanding of digital marketing channels and content best practices. Familiarity with marketing tools such as CRM systems, email marketing platforms, and CMS; experience with HubSpot and Shopify is a plus. Ability to thrive in a fast-paced environment, manage multiple priorities independently, and adapt to new content trends. Proactive, enthusiastic self-starter with a creative approach to problem solving. Ability to successfully contribute and collaborate in both in-person and remote work environments. WHAT WE OFFER In addition to an outstanding creative culture, authentically nice people, and interesting work, we have: Generous PTO (18 days per year) 8 company-paid holidays Hybrid work schedule for select departments 40 hours of paid volunteer time 401(k) with match Medical and dental insurance options, FSA, and HSA (with company HSA match), Critical Illness and Hospital Indemnity, Short- and Long-Term disability insurance options Company-paid life insurance Company-sponsored social events Premium brand partner discounts Employee-led Committees LOCATION 3000 Niagara Lane North, Plymouth, MN 55447 Remote hybrid role: Three days onsite and two optional remote days. Salary: $55,000 - $62,000 INDUSTRY ? Business to Business eCommerce and Apparel Merchology is an equal opportunity employer and certified Disability-owned Business Enterprise. We celebrate diversity and are committed to a workplace where personal and professional growth are achieved through inclusion. If you require disability resources to submit your application, please email jobs@merchology.com for assistance.

Responsibilities

The specialist will support multi-channel communication plans across email, websites, social, paid, and print channels, focusing on lookbook launches and seasonal initiatives. They will also create compelling messaging and content for these channels while coordinating marketing efforts with Sales and Ecommerce teams.