Job Description

Roles & Responsibilities

We are hiring a Digital Marketing Specialist to own our entire digital presence end to end — social media content, the website, SEO, creative production and paid campaigns.

This is a hands-on role in a 25-person company: you will be strategizing and executing, not briefing an agency. If you enjoy shooting and editing a reel in the morning, fixing site structure and meta titles in the afternoon, and reviewing campaign performance at the end of the week, this will suit you.

You will be the person who turns a B2B sustainability product into content people actually stop for.

Key Responsibilities

Social Media & Content Creation

• Own the content calendar across Instagram, LinkedIn, Facebook and TikTok — plan, produce, schedule and publish.
• Create original short-form video and graphic content in-house: product reels, factory and process films, client showcases, event coverage and educational sustainability content.
• Write copy that works for a B2B audience — procurement heads, marketing managers and brand owners — while staying accessible to end consumers.
• Grow LinkedIn as our primary B2B channel through thought leadership, case studies, client stories and sustainability commentary.
• Track engagement, reach and follower growth; report monthly on what worked and adjust the plan accordingly.
• Manage community engagement — comments, DMs and inbound enquiries — routing qualified leads to sales.
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Website & SEO

• Manage and continuously improve the Bag The Future website on WordPress — page builds, UI/UX, information architecture, content structure and site functionality.
• Execute Technical SEO (site speed, crawlability, indexing, schema, mobile performance) and On-page SEO (titles, meta descriptions, headers, internal linking, content optimisation).
• Run Off-page SEO (backlinks, directories, digital PR) and Local SEO (Google Business Profile, UAE and GCC local search visibility).
• Carry out keyword research and build content strategies that improve rankings for commercial terms across our product categories and target markets.
• Publish and optimise blog and landing page content that generates organic B2B enquiries.
• Monitor and report performance using Google Analytics (GA4), Google Search Console, SEMrush and Ubersuggest — traffic, rankings, conversions and technical health.
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Design & Video Production

• Produce all marketing creatives in-house: social graphics, product visuals, mockups, brochures, catalogues, email creatives and exhibition collateral.
• Edit video content — shooting, cutting, subtitling, motion graphics and sound.
• Maintain brand consistency across every asset and touchpoint, and evolve the brand’s visual language as it grows.
• Support trade shows and client events with campaign creatives and on-site content capture.
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Paid Campaigns & Lead Generation

• Plan, launch and optimize paid campaigns on Google Ads, Meta and LinkedIn, with a clear focus on qualified B2B lead generation.
• Manage budgets, audiences, creative testing and bidding; report on cost per lead and return on spend.
• Build and run email marketing campaigns — newsletters, product launches, seasonal and re-engagement sequences.
• Work with the sales team so leads generated are followed up, tracked and attributed properly.

Education

Bachelor’s degree in Marketing, Mass Communication, Design or a related field. Certifications in Google Analytics, Google Ads or HubSpot are an advantage.

What Success Looks Like

First 3 months

• Full audit of website, SEO health and social presence, with a prioritized fix list.
• Content calendar live and running consistently across channels.
• Baseline reporting set up in GA4 and Search Console.

First 6 months

• Measurable growth in organic traffic and keyword rankings for core product terms.
• Consistent, on-brand content output with improving engagement.
• Paid campaigns running with a tracked and improving cost per qualified lead.

First 12 months

• Digital established as a reliable, measurable source of B2B enquiries.
• A recognizable brand presence on LinkedIn and Instagram within the regional sustainability and packaging space.
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What We Offer

• Full ownership of the digital function in a growing company — your work will be visible, not buried in layers of approval.
• Direct access to management and fast decision-making.
• A product with genuine purpose behind it, and big clients to build stories around.

How to Apply

Send your CV, a portfolio or links to social accounts you have managed, and a short note on one campaign you are proud of and why it worked.

Applications without a portfolio will not be considered.

Desired Candidate Profile

• 3–5 years of hands-on digital marketing experience, ideally including B2B.
• Proven social media content creation ability — you will be asked to show a portfolio of videos, graphics and campaigns you personally produced.
• Solid working knowledge of SEO across technical, on-page, off-page and local, with real examples of ranking or traffic improvements you delivered.
• Practical WordPress experience — building and managing pages, plugins, site structure and basic troubleshooting.
• Proficiency in Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro and Canva. Wondershare Filmora, After Effects or CapCut is a plus.
• Working command of Google Analytics (GA4), Google Search Console, and SEMrush and/or Ubersuggest.
• Experience running paid campaigns on Google Ads, Meta Ads Manager and LinkedIn Campaign Manager.
• Excellent written English — you will be writing captions, blogs, ad copy and emails for an international audience.
• Ability to work independently, manage your own calendar and deliver without being chased.
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• Good to Have
  • Experience in sustainability, packaging, manufacturing, promotional products or a related B2B category.
  • Exposure to the UAE/GCC market and an understanding of regional plastic-ban regulations and CSR trends.
  • Basic HTML/CSS for site fixes.
  • Photography and product shoot experience.
  • Familiarity with a CRM or marketing automation tool.
  • Arabic language skills is advantageous.
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Employment Type

• Full Time