Roles & Responsibilities

A progressive organization is looking to appoint a Digital Marketing Specialist to strengthen its online presence and drive customer engagement across digital channels. The company is committed to investing in innovative marketing strategies that support business growth and enhance brand awareness.

The Role

The Digital Marketing Specialist will develop, execute, and optimize digital campaigns across multiple platforms while monitoring performance and identifying opportunities for continuous improvement. The role requires strong analytical capabilities combined with creativity and commercial awareness.

Responsibilities

• Develop and execute digital marketing campaigns.
• Manage paid advertising across Google and social media platforms.
• Optimize SEO and website performance.
• Monitor campaign performance using analytics tools.
• Create and manage email marketing campaigns.
• Coordinate website updates and landing pages.
• Produce performance reports and campaign insights.
• Conduct keyword research and competitor analysis.
• Collaborate with designers and content creators.
• Recommend improvements based on campaign performance.