TITLE: DIGITAL MARKETING SPECIALIST

We are seeking a creative and results-driven Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a strong background in social media, digital advertising, email, and SEO optimized websites. This role requires a blend of analytical skills and creative thinking to enhance our client’s online presence and drive engagement across various platforms in the wine, tour, destination, and other industries through omnichannel marketing.
WSI Next Gen Marketing is a Napa-based, digital marketing agency led by former Silicon Valley executives, servicing B2C businesses. The ideal candidate enjoys working in a fast-paced, high-tech, ever-changing, collaborative work environment and has a passion for marketing and growing businesses.

CERTIFICATIONS & SKILLS:

• Bachelor’s degree in Marketing, Design, or a related field.
• Proficiency with numerous software and on-line tools related to service field: Adobe Creative Cloud, CANVA-style graphic programs, social media scheduling platforms, email platforms, Microsoft Office programs, and project management programs, Google Analytics, advertising platforms (Google, Meta, other)
• Experience with website and page builder technologies (e.g. WordPress, SquareSpace, Shopify, etc).
• Experience with conversion optimization techniques and performance marketing strategies.
• Experience with generative AI tools, being open to learn and adopt quickly as AI is changing the marketing landscape very quickly.
• Excellent written and verbal communication skills.
• Strong team player with excellent organizational and time-management skills with the ability to work independently.
• Certifications are a plus, such as Facebook, Google, Photoshop, Illustrator and WSET Level 1 as examples.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. If you are passionate about digital marketing and eager to make an impact in a growing company, we encourage you to apply!

• Drive digital design and storytelling for our clients and maintain a strong and cohesive brand across social media, emails, website, and digital ads.
• Work closely with Account Managers to deliver outstanding marketing services while keeping the pulse of client’s business and marketing strategy, consistent with branding and voice.
• Depending on skillset, the ideal candidate would possess expert-level knowledge of any of the following:
• Digital advertising creatives, platform experience a plus (Google, Meta, Linked In, YouTube, etc.)
• Email marketing including automations, integrations with websites and/or e-commerce platforms
• SEO including GEO and AI visibility optimization
• Website development and support
• Social media, organic post creation, scheduling & engagement including boosting through ads manager
• Graphic design
• Coordinating internally with other Digital Marketing Experts to ensure on-brand and on-strategy alignment of deliverables. In addition to working closely with Account Managers, also coordinate with Content Coordinator, Project Manager and Chief Strategist roles.
• Occasionally attend client meetings to provide expert-level knowledge of related service fields.
• Stay updated on industry trends and emerging technologies to ensure our strategies remain competitive.