JOB SUMMARY

Orion Consulting, is a four-year old company, based out of St. Catharines, ON. We help clients in professional services achieve strategic growth and operational excellence.
Orion Consulting is currently seeking a creative and results-driven Digital Marketer to support our online presence, track performance, and help us turn data into actionable marketing strategies. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on driving online traffic, enhancing brand awareness, and increasing conversions. This role requires a candidate who can work independently, and who brings a blend of analytical skills and creative thinking to develop and implement effective marketing campaigns across various digital platforms.

REQUIREMENTS

• Proven experience in digital marketing with a focus on e-commerce, SEO, and analytics.
• Proficiency in Google Analytics (GA4), Google Tag Manager, Google AdWords, LinkedIn Advertising, and email marketing platforms.
• Strong understanding of HTML, CSS, JavaScript, for website management and data analysis. SQL experience preferred, but not required.
• Experience with graphic design tools such as Adobe and Canva.
• Familiarity with WordPress for website development and maintenance.
• Excellent analytical skills with the ability to interpret data from various sources to inform decision-making.
• Strong communication skills with the ability to create compelling content that resonates with target audiences.
• A proactive attitude towards learning new skills and adapting to changing market conditions. Join us in shaping our digital presence while contributing to our growth as a leading brand in the industry!

• Develop and execute comprehensive digital marketing strategies to enhance online presence and drive traffic to the website.
• Conduct keyword research to optimize content for search engines, improving SEO performance.
• Manage e-commerce platforms, ensuring product listings are optimized for visibility and sales.
• Create engaging content for various channels including social media, email marketing, and blogs.
• Analyze website performance using tools like Google Analytics to track user behavior and campaign effectiveness.
• Utilize Google Ads and LinkedIn Advertising to create targeted ad campaigns that reach specific audiences.
• Design graphics and visuals using Canva, Adobe Photoshop and other similar graphic design platforms, for marketing materials.
• Maintain the company website using WordPress, ensuring it is user-friendly and up-to-date.
• Stay updated on industry trends and emerging technologies to continuously improve digital marketing strategies.