Digital Marketing Specialist - Paid Media at Epicor Software Corporation

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

21 Aug, 26

Salary

0.0

Posted On

23 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Search, Keyword Research, A/B Testing, Performance Tracking, Salesforce, Google Analytics, Google Tag Manager, Hubspot, Tableau, Microsoft Excel, AI Tools, Project Management, B2B Marketing, Digital Strategy, Budget Management, Reporting

Industry

Description

Essential Functions, Duties & Responsibilities Lead GTM and day-to-day operations of paid search campaigns including strategy, keyword research, account structure and naming, campaign setup, bid and budget management, ad copy, A/B testing, performance tracking, optimization, and reporting. Understands the target markets along with business and regional priorities and translates them into paid campaigns and digital experiences. Works with third party vendors to improve campaigns. Ensures vendors meet SLAs and KPIs. Monitors performance and campaign effectiveness according to media KPIs and benchmarks as well as lead quality. Proactively identifies opportunities to improve and takes action. Responsible for other web/digital related projects as assigned. Knowledge, Skills & Abilities Excellent communication skills including English speaking, writing, presentation, and comprehension skills. Strong analytical skills with digital marketing and paid media orientation. Ability to interpret data and find insights. Ability to drive collaboration and work with cross functional teams locally and internationally. Demonstrates fluency in emerging AI tools and platforms, applying them to campaign building, automating workflows, generating insights, and driving data-informed paid media strategies. Strong knowledge of Salesforce, Google Analytics, Google Tag Manager, and Microsoft Office tools including Excel, PowerPoint, Word and Outlook. Working knowledge of Hubspot, Tableau, and other digital marketing tools. Strong organizational skills and ability to lead and manage multiple projects. Qualifications 5+ years digital marketing management experience, including paid search, preferably within an agency or in-house marketing team. Bachelor’s degree in Marketing or related field (or equivalent experience) Preferred Current certifications in Google AdWords, Bing, and Google Analytics 2+ years of specialized/industry experience (B2B, Software) Agency experience Project Management Software (Wrike or similar) and PM skills Experimental mindset, passion for the ever-changing digital marketing landscape. #LI-ZB1 #Banglore #Hybrid About Epicor At Epicor, we’re truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP. We help businesses stay future-ready by connecting people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain. We’re Proactive, Proud, Partners. Whatever your career journey, we’ll help you find the right path. Through our training courses, mentorship, and continuous support, you’ll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we’re the essential partners for the world’s most essential businesses—the hardworking companies who make, move, and sell the things the world needs. Competitive Pay & Benefits Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being. Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally. Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development. Education Support: Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development. Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership. Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect. Global Mobility: Comprehensive support for international relocations and permanent residency processes. Equal Opportunities and Accommodations Statement Epicor is committed to creating a workplace and global community where inclusion is valued; where you bring the whole and real you—that’s who we’re interested in. If you have interest in this or any role- but your experience doesn’t match every qualification of the job description, that’s okay- consider applying regardless. We are an equal-opportunity employer. Recruiter: Zeba Bahzad Khazi At Epicor, we know that success comes from working together. Everyone has a role to play, and it’s the essential partnerships across our company that are crucial to our customers' success and our growth as a business. We’re truly a team. Working in close partnership, we bring wide-ranging talents together in powerful collaborations. We think innovatively, share our knowledge generously, and constantly learn from our colleagues. We’re proud of the success we achieve every day, but we never stop challenging ourselves and encouraging each other. Together, we go further and imagine an even brighter future. Whatever your career journey, we’ll help you find the right path. Through our training courses, mentorship, and continuous support, you’ll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we’re the essential partners to the world’s most essential businesses – the hardworking companies who make, move, and sell the things the world needs. Thank you for considering a career with Epicor. Whether you're exploring opportunities on our careers page, preparing for a phone screen or interview, have already applied, or have been through our application process, we appreciate your interest and the time you have invested. We are committed to showing you how much we care about your future. Epicor Career Assistant can help you land a job nearly 2.5x faster than the national average. We've brought you the best job searching tools all in one place, at no cost to you. At Epicor, we believe putting people first is the right thing to do. Click here to get started. At Epicor, we are committed to upholding the highest standards of integrity and transparency. We have become aware of phishing scams where individuals pose as our recruiters, hiring managers, and/or HR Business Partners to obtain personal information. These scams can seem legitimate, but it's important to know how to protect yourself. How to Identify Phishing Scams: Epicor Will Never Ask for Payment: Our recruiters will never ask for payment to apply for a position or as a condition of employment. For example, any required background check will be facilitated by Epicor. Beware of Misleading Communications: Do not pay any fees to individuals, agencies, or employment portals related to an interview or other interaction with Epicor. Epicor will not be responsible for any loss or damage suffered. Verify Authenticity: All legitimate Epicor communication will come from the following alias/domains: "Workday@epicor.com", "Recruiting@epicor.com", and/or "First name.Last name@epicor.com". The only valid domain is www.epicor.com. Verify job positions on our careers site at jobs.epicor.com and confirm that the recruiter you speaking to is listed on the requisition. Be cautious of generic emails and check for misspellings of Epicor or non-Epicor email addresses (e.g., gmail.com, yahoo.com, or even close variations like @epicor.talent.com). If you have any questions or encounter any suspicious emails, job postings, and/or communication from what appears to be Epicor, please report them to recruiting@epicor.com immediately.

Responsibilities

Lead the strategy and day-to-day operations of paid search campaigns, including keyword research, budget management, and performance optimization. Collaborate with third-party vendors and cross-functional teams to drive lead quality and digital experiences.