Digital Marketing Specialist at Pavago

, , South Africa -

Full Time

Start Date

Immediate

Expiry Date

12 Jul, 26

Salary

0.0

Posted On

13 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, Social Media Management, SEO, Keyword Research, Competitive Analysis, Google Analytics, GA4, Performance Marketing, Data Analysis, Content Optimization, Technical SEO, Digital Marketing, Reporting, Campaign Management, Copywriting

Industry

Staffing and Recruiting

Description

Job Title: Digital Marketing Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role We’re hiring a performance-driven Digital Marketing Specialist to manage and optimize paid campaigns, support social media engagement, and drive organic growth through SEO. This is a hands-on execution role for someone who is comfortable working across multiple channels — Google Ads, social media, and SEO — while consistently improving performance through data-driven decisions. You will play a key role in ensuring campaigns are optimized, engagement is maintained, and organic visibility continues to grow across channels. What You’ll OwnGoogle Ads & Paid Search (Primary Focus) Manage and optimize Google Ads campaigns across search, display, and remarketing. Conduct keyword research, write compelling ad copy, and structure campaigns aligned with business goals. Monitor budgets, bids, and performance metrics (CPC, CTR, conversions, ROAS). Identify optimization opportunities and provide data-driven recommendations. Prepare performance summaries and insights for internal stakeholders. Social Media Engagement & Execution Manage day-to-day engagement across Instagram, Facebook, and LinkedIn. Respond to comments, messages, and interactions in a timely and professional manner. Support content scheduling, caption writing, and post optimization. Track engagement metrics and identify opportunities for growth. Collaborate with creative and strategy teams to align messaging and campaigns. SEO & Organic Performance Conduct keyword research and competitive analysis using tools like SEMrush. Support on-page SEO including metadata, content optimization, and internal linking. Assist with technical SEO audits and recommendations. Monitor rankings, organic traffic, and performance trends. Identify content opportunities based on search demand and gaps. Reporting & Performance Tracking Track and analyze performance across paid, social, and organic channels. Prepare reports with clear insights and actionable recommendations. Maintain organized documentation of campaign updates and optimizations. Must-Have Experience & Skills 3+ years of hands-on Google Ads management (execution, not just oversight). 3+ years of managing social media platforms and engagement. Proven experience in SEO using tools like SEMrush or equivalent. Strong understanding of digital marketing KPIs (CPC, CTR, conversions, ROAS). Proficiency with Google Analytics (GA4) for performance analysis. Ability to manage multiple campaigns or client accounts simultaneously. Strong written communication skills and attention to detail. Ability to work independently in a remote environment. Key Metrics for Success Paid campaigns consistently improving performance over time. Strong engagement growth across social media channels. Increased SEO visibility, rankings, and organic traffic. Accuracy and quality of reporting and insights. Ability to manage and optimize multiple campaigns effectively. Interview Process Initial Screening Call Recruiter Interview Final Interview Offer & Onboarding

Responsibilities

The Digital Marketing Specialist will manage and optimize paid Google Ads campaigns while supporting social media engagement and organic growth. They are responsible for tracking performance metrics, conducting SEO audits, and providing data-driven insights to stakeholders.