Digital Marketing Specialist at Pavago

, , Peru -

Full Time

Start Date

Immediate

Expiry Date

07 Sep, 26

Salary

0.0

Posted On

09 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, SEO, Social Media Management, Google Analytics 4, Keyword Research, PPC Optimization, Copywriting, Performance Tracking, SEMrush, Ahrefs, ROAS Optimization, Content Scheduling

Industry

Staffing and Recruiting

Description

Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role We’re hiring a Digital Marketing Specialist to manage and optimize campaigns across Google Ads, SEO, and social media channels. This is a hands-on execution role focused on driving traffic, engagement, lead generation, and campaign performance across paid and organic channels. You’ll work directly on: • Google Ads campaigns • SEO optimization • Social media engagement and growth • Performance tracking and reporting If you enjoy optimizing campaigns, improving ROAS, testing creatives, analyzing dashboards, and scaling marketing performance — this role is built for you. What You’ll DoGoogle Ads & Paid Search (Primary Focus) • Manage and optimize Google Ads campaigns across Search, Display, and Remarketing • Conduct keyword research and campaign structuring • Write and test high-converting ad copy • Optimize CPC, CTR, conversions, CPA, and ROAS • Manage budgets, bidding strategies, and audience targeting • Identify and execute campaign performance improvements Social Media Management & Engagement • Manage engagement across Instagram, Facebook, and LinkedIn • Respond to comments, DMs, and audience interactions • Support content scheduling, captions, and post optimization • Monitor engagement metrics and audience growth SEO & Organic Growth • Conduct keyword research using SEMrush or similar SEO tools • Optimize metadata, content, headings, and internal linking • Support technical SEO improvements and on-page optimization • Track rankings, organic traffic, and SEO performance • Identify content opportunities and keyword gaps Reporting & Analytics • Track campaign performance across paid, social, and organic channels • Analyze performance data using Google Analytics 4 • Prepare reports with insights, recommendations, and optimization plans • Maintain organized documentation of campaign updates and performance changes Requirements • 3+ years of hands-on experience managing Google Ads campaigns • 3+ years of social media management and engagement experience • Proven SEO experience using SEMrush, Ahrefs, or similar tools • Strong understanding of PPC metrics including CPC, CTR, CPA, conversions, and ROAS • Experience with Google Analytics 4 • Strong written communication and copywriting skills • Ability to work independently in a remote environment Nice to Have • Experience managing multiple client accounts • Background in SaaS, e-commerce, or B2B marketing • Experience with A/B testing and conversion optimization • Familiarity with content marketing workflows and marketing automation tools What a Typical Day Looks Like • Review campaign dashboards and marketing metrics • Optimize Google Ads campaigns and ad creatives • Respond to social media engagement and monitor audience activity • Update SEO content and keyword strategies • Analyze campaign performance and identify opportunities for improvement • Prepare reports and recommendations for ongoing optimization In short: you’ll continuously improve traffic, engagement, conversions, and marketing performance across multiple digital channels. Key Metrics (KPIs) • Improved Google Ads performance (CTR, CPC, CPA, ROAS) • Growth in social engagement and audience activity • Increased organic traffic and keyword rankings • Accurate and actionable performance reporting • Consistent campaign optimization and improvement Why Join? • Full ownership across paid ads, SEO, and social channels • Hands-on execution role with measurable impact • Opportunity to work across multiple growth channels • Performance-focused environment with room for advancement • Growth opportunities into Performance Marketing Manager or Growth Lead roles Interview Process • Initial Screening Call • Recruiter Interview • Final Interview • Offer & Onboarding

Responsibilities

Manage and optimize paid search campaigns via Google Ads while driving organic growth through SEO and social media engagement. Track performance metrics and provide actionable insights using Google Analytics 4 to improve lead generation and ROAS.