Digital Marketing Specialist at Pavago

, , Kenya -

Full Time

Start Date

Immediate

Expiry Date

02 Aug, 26

Salary

0.0

Posted On

04 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, SEO, Social Media Management, Performance Marketing, Google Analytics 4, SEMrush, Keyword Research, Copywriting, Data Analysis, Campaign Optimization, Paid Search, Content Marketing, Conversion Optimization, A/B Testing, Reporting, Digital Marketing

Industry

Staffing and Recruiting

Description

Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role We’re hiring a Digital Marketing Specialist to run and optimize campaigns across paid, social, and organic channels. This is a hands-on execution role — not strategy-only. You will: Manage and scale paid campaigns Drive engagement across social platforms Improve SEO and organic visibility If you’re someone who lives in dashboards, tests constantly, and improves performance over time — this role is built for you. What You’ll Own1. Google Ads & Paid Search (Primary Focus) Manage campaigns in Google Ads: Search Display Remarketing Conduct keyword research and structure campaigns Write high-converting ad copy Optimize: CPC CTR Conversions ROAS Manage budgets and bidding strategies Identify and execute performance improvements 2. Social Media Engagement & Execution Manage daily engagement on: Instagram Facebook LinkedIn Respond to comments and messages Support: Content scheduling Caption writing Post optimization Track engagement metrics and growth 3. SEO & Organic Growth Conduct keyword research using: SEMrush Optimize: Metadata Content Internal linking Support technical SEO improvements Track: Rankings Organic traffic Identify content gaps and opportunities 4. Reporting & Performance Tracking Track performance across: Paid Social Organic Analyze data using: Google Analytics 4 Prepare reports with: Insights Recommendations Maintain clean documentation of campaign updates What Makes You a Strong Fit You are execution-focused (you actually run campaigns) You make decisions based on data, not guesswork You’re comfortable managing multiple campaigns You continuously test and optimize You balance: Performance (numbers) Creativity (copy/content) Requirements (Must-Have) 3+ years hands-on experience with: Google Ads 3+ years managing social media platforms Proven SEO experience using: SEMrush or similar Strong understanding of: CPC CTR Conversions ROAS Experience with: Google Analytics 4 Strong written communication skills Ability to work independently in a remote environment Nice to Have Experience managing multiple client accounts Exposure to: E-commerce SaaS B2B marketing Experience with: A/B testing frameworks Conversion optimization Familiarity with content marketing workflows What a Typical Day Looks Like Review campaign performance and metrics Optimize Google Ads campaigns Respond to social media engagement Update SEO content and keyword strategy Analyze data and identify improvements Prepare reports and recommendations In short: You continuously improve traffic, engagement, and conversions across channels. Key Metrics (KPIs) Improved Google Ads performance (CPC, CTR, ROAS) Growth in social engagement Increase in organic traffic and rankings Accuracy and clarity of reporting Consistent campaign optimization Why This Role Stands Out True multi-channel ownership (paid + social + SEO) Execution-focused (no fluff, real impact) Opportunity to work across growth channels Clear performance-driven environment Growth into: Performance Marketing Manager Growth Lead Interview Process Initial Screening Call Recruiter Interview Final Interview Offer & Onboarding Apply Now If you’re someone who enjoys running campaigns, improving performance, and working across multiple marketing channels, this is a strong opportunity to step into a high-impact digital marketing role.

Responsibilities

The Digital Marketing Specialist will manage and optimize paid search campaigns, social media engagement, and organic SEO strategies. They are responsible for tracking performance metrics, analyzing data, and preparing actionable reports to improve overall campaign results.