Digital Marketing Specialist at Payreto

Makati, Metro Manila, Philippines -

Full Time

Start Date

Immediate

Expiry Date

18 Sep, 26

Salary

0.0

Posted On

20 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Buying, SEO, Generative Engine Optimization, Content Strategy, Data Attribution, Funnel Optimization, Social Media Marketing, Affiliate Marketing, AI Content Generation, A/B Testing, Google Analytics, CRM Management, Financial Copywriting, Growth Hacking, Budget Management, Market Research

Industry

Financial Services

Description

Position Overview The Digital Marketing Specialist is a full-stack growth driver responsible for designing, deploying, and optimizing end-to-end user acquisition strategies across paid performance, organic SEO/GEO, and social media channels. Operating in an agile 0→10 scale environment, this role directly impacts FLIN’s growth by scaling high-quality lead pipelines for distressed consumer credit solutions (debt restructuring, refinancing, and loan consolidation). WHAT WILL YOU DO? 1. SEO, Content & GEO (AI-Led Organic Growth – 40%) Formulate and execute an organic search blueprint targeted at capturing high-intent financial keywords around debt restructuring, loan consolidation, and credit advisory. Produce conversion-optimized landing pages, trust-building long-form blogs, and localized financial literacy material that converts informational traffic into qualified loan inquiries. Leverage advanced LLMs and AI tools (GPT-4, Gemini, Claude) to accelerate localized content production workflows, combining programmatic SEO scaling with precise human editorial oversight. Optimize digital assets for Generative Engine Optimization (GEO) to guarantee FLIN’s visibility within AI-driven search responses and LLM information discovery networks. 2. Performance Marketing (Paid Acquisition – 30%) Architect, deploy, and manage high-velocity paid acquisition campaigns across Meta (Facebook, Instagram), Google Ads (Search, Display, YouTube), and TikTok Ads. Own the conversion funnel end-to-end, steering rapid creative testing iterations, granular audience segmentation, and algorithmic budget reallocations. Configure and audit multi-channel conversion tracking using advanced attribution tools (Appsflyer or equivalent) to secure accurate, data-hygiene-compliant marketing analytics. Execute structured, continuous experimentation frameworks (A/B testing, landing page variations, cohort optimization) to consistently compress Customer Acquisition Cost (CAC) while improving baseline lead quality. 3. Social Media Strategy & Execution (30%) Direct and scale FLIN’s social architecture across Facebook, Instagram, and TikTok to drive organic inbound lead generation. Develop highly relatable short-form video scripts, narrative copy, and educational campaigns designed to de-stigmatize financial distress and build immediate brand authority. Coordinate with internal design and multimedia assets to establish a fast-paced creative engine, jumping on trending formats to drive engagement. Track, analyze, and report weekly on shifting social sentiment metrics, audience engagement depths, and lead attribution loops. 4. Affiliate & Partnership Marketing (Cross-Functional) Identify, negotiate, and onboard performance-based affiliate partners, digital publishers, financial influencers, and high-traffic lead generators. Co-design scalable, commercial structures with the Country Lead to incentivize high-quality consumer acquisition while protecting margins. Perform continuous ROI assessments on external partner networks, pruning low-yielding channels to optimize client lifetime value. 5. Growth Analytics & Funnel Diagnostics Align risk and customer retention strategies by collaborating smoothly with internal Customer Support, Risk Management, and Legal pillars. Manage formal communications and transactional closure sequences with external lenders and financial institutions to ensure zero-friction loan buyouts. Communicate settlement variables, structural progress, and compliance updates transparently to all key stakeholders. Map and diagnose user drop-offs across the complete acquisition funnel (Impressions > Clicks > Leads > Customer Risk Assessment > Closed Refinancing Settlement). Consolidate marketing performance data via Google Analytics, CRM pipelines, and cohort dashboards into actionable, weekly growth insights for the executive board. 6. Team Scaling & Leadership Evolution Author channel-specific operational playbooks and baseline marketing documentation to prepare operations for structural scaling. Build, hire, and mentor an internal team of channel specialists (content writers, performance media buyers, creative designers) as marketing operations achieve targeted group scale benchmarks. CORE COMPETENCIES Full-Stack Media Buying: Ability to deploy, scale, and optimize large ad budgets across Meta, Google, and TikTok engines with high capital efficiency. AI-Assisted Organic Scaling: Capacity to merge traditional technical SEO parameters with cutting-edge GEO practices and programmatic AI content generation. Data Diagnostics & Attribution: Mastery over advanced attribution frameworks, web/app analytics, and funnel mapping to isolate and fix performance drop-offs. Financial Content Copywriting: Ability to translate complex debt restructuring regulations and loan parameters into highly empathetic, trust-inducing customer copy. Growth Agile Testing: Strong focus on running fast, structured marketing experiments, managing rapid iterations, and building operational playbooks from scratch. Strategic Partner Architecture: Skill in designing, monitoring, and scaling performance-incentivized affiliate networks and lead-generation partnerships. WHAT SHOULD YOU HAVE? Bachelor’s degree in Marketing, Business Administration, Communications, Information Technology, or a related field. Professional certifications in paid media platforms (e.g., Meta Certified Digital Marketing Associate/Media Buying Professional, Google Ads Certifications) and advanced technical SEO training are highly advantageous. Minimum of 3–5 years of proven, hands-on experience in full-stack digital marketing or growth marketing roles Native/Fluent proficiency in Tagalog (Mandatory) and high professional proficiency in English Paid Media Buying & Execution: Mastery over the architecture, bidding strategies, and audience targeting mechanics of Meta Ads Manager, Google Ads (Search, Display, YouTube), and TikTok Ads. Mobile & Funnel Attribution: Advanced hands-on configuration knowledge of data attribution platforms (Appsflyer or equivalent tracking software) to monitor deep funnel metrics (CPL, CPA, and CAC). Technical & Content SEO: High proficiency using industry-standard search optimization suites (Ahrefs, SEMrush, Google Search Console) to manage high-intent keyword positioning. AI Tool Integration & GEO: Practical working knowledge of using Generative AI engines (GPT, Gemini, Claude) for rapid content creation, copy iteration, and structuring web assets for Generative Engine Optimization (GEO). Content Management Systems (CMS): Direct experience configuring and updating digital copy across mainstream content management platforms and landing page frameworks. Data Analytics Systems: Deep competency navigating Google Analytics and integrated CRM dashboards to isolate operational funnel drop-offs and generate weekly performance metrics. Integrity & Low Opportunism (Dark Traits Baseline): Rigid alignment with corporate ethics, treating marketing budget allocation, user data privacy (PII guidelines), and absolute transparency in performance metric reporting as a non-negotiable professional baseline. Accountability & Ownership: Takes absolute accountability for full-funnel customer acquisition outcomes, capital efficiency, and hitting target CPA/CAC metrics within an agile 0→10 growth ecosystem. Growth-Minded Thinking: Aligns performance media buying, AI-driven content generation, and organic social positioning with deep localized consumer behavior trends and the company's scaling milestones. Analytical Problem-Solving: Proactively diagnoses multi-channel funnel drop-offs, isolates attribution anomalies, and implements data-driven experiments to course-correct underperforming campaigns. Adaptability & Experimentation: Thrives in a high-velocity, rapid-testing landscape; effortlessly manages conflicting channel objectives while deploying, failing, and iterating new creative formats at speed. Empathy & Customer-Centric Mindset: Focused on crafting user-centric narratives for financially distressed audiences, ensuring that content strips away the stigma of subprime credit while building profound brand trust and clarity.

Responsibilities

The Digital Marketing Specialist is responsible for designing and optimizing end-to-end user acquisition strategies across paid, organic, and social channels to scale lead pipelines for financial solutions. This includes managing AI-led SEO, high-velocity paid campaigns, and coordinating affiliate partnerships to reduce customer acquisition costs.