WHAT IT’S ABOUT

Our Private Wealth Marketing division drives initiatives to further raise Partners Group’s brand awareness in the wealth channel and increase lead generation for our portfolio of evergreen products. They address the unique needs of each region while also aligning with the global brand, optimize the digital presence of Private Wealth and ensure cohesive & impactful marketing campaigns.
To strengthen our efforts in the Americas region, we are hiring a digital marketing specialist responsible for the end-to end strategy, execution, and optimization of our social media presence, sequenced email marketing programs, and other digital-first campaigns.

Key activities:

• Digital content creation: Digital content creation lead with heavy focus on video production and converting traditional content into digital formats. Must have a solid understanding of marketing technology platforms and software (graphics, video production, writers, editing software), and be able to manage the review & approval process, publishing, promotion & performance analysis
• Email campaign management: Ensure effective client emails to boost sales efforts and increase brand awareness. Responsible for data selection and distribution list set-up, email content & template development, testing & deployment, and performance management. Must be familiar with html and designing/creating emails and optimizing for delivery and engagement
• Extend audience reach through Social Media and digital campaigning: Collaborate with EMEA and APAC counterpart to promote Private Wealth capabilities and highlights through owned channels beginning with the corporate LinkedIn channel and expanding in the future, planning & execution & tracking of paid & organic social campaigns to foster Partners Group brand awareness in the US Private Wealth space
• Performance analytics and optimization: Aggregate results across email and social media campaigns, develop engagement dashboards, and feed learnings and recommendations back through to the marketing team

Please refer the Job description for details