WHAT WE ARE LOOKING FOR

We are seeking a highly motivated and creative individual to step into a pivotal role as our Digital Marketing Specialist. Working closely with our Executive Team, you will play a key role in crafting engaging content that reflects our brand, connects with our audience, and drives real change and exponential growth.
This newly created position offers the opportunity to shape and execute cutting-edge digital strategies that will directly influence our brand presence and business expansion. With the freedom to explore innovative ideas, you’ll be instrumental in bringing our vision to life while working within a supportive, close-knit team.
This is an exciting opportunity to make a tangible impact, develop your skills, and grow with a company that genuinely values your contributions.

ESSENTIAL SKILLS AND ATTRIBUTES

• Education: A university degree in Marketing, Communications, Business, or a related field
• Experience: Minimum of 2 years’ proven experience in digital marketing, including hands-on involvement in content creation, SEO, campaign management, and analytics
• HubSpot CRM Proficiency: Solid working knowledge of HubSpot Marketing Professional suite, including tools for email campaigns, lead generation, and automated workflows; experience in producing detailed reporting across connected channels
• Paid Media & Social Platforms: Working knowledge of Meta (Facebook/Instagram) advertising and PPC strategies including Google Ads and display network campaigns
• Analytical Mindset: Strong data analysis skills to track and report on campaign performance, and optimise strategies based on data insights
• Creative & Strategic Thinking: Able to balance creativity with data-driven decision-making to deliver high-impact campaigns
• Communication: Excellent written and verbal communication skills, with the ability to craft engaging, on-brand messaging for various audiences
• SEO & Content Optimisation: Solid understanding of SEO best practices, keyword research, and content optimisation techniques
• Adaptability & Initiative: Comfortable in a fast-paced environment, managing projects independently while collaborating across teams
• Attention to Detail: Highly detail-oriented, ensuring all content is polished, accurate, and aligned with our brand
• WordPress: Basic proficiency in managing blog content, design updates, and troubleshooting on WordPress
• Video Editing: Ability to produce and edit engaging video content using tools such as Adobe Premiere or Final Cut Pro

• Content Creation & Strategy: Under the direction of the Executive Team, develop and execute creative content across multiple digital platforms to build our brand, engage existing users, and attract new leads.
• SEO, Thought Leadership & Market Research: Conduct independent research on relevant topics, competitor products, and industry trends to create SEO-optimised content that positions us as experts in our field.
• Platform Expertise: Tailor content for different platforms—such as blog posts, social media, and video tutorials—to effectively reach and engage various audiences.
• Internal Content: Regularly produce knowledge base articles, email newsletters and video tutorials to support and inform and continually nurture existing customer and promotes sale.s
• External Content: Develop compelling content to showcase our products and services, clearly communicating our unique value proposition increase volume of new customers.
• Campaign Management: Plan and execute strategic marketing campaigns through tools available in Hubspot Marketing Professional suite, targeting specific audiences, taking ownership of their launch, monitoring, and performance reporting.