The Opportunity:
The Digital Marketing Spcialist, SEM deploys and analyzes digital marketing initiatives in Paid Search (PPC), Display Advertising, and other related areas. The specialist will support digital advertising activities in the EU region specifically, and also help in other regions as needed.

QUALIFICATIONS (EDUCATION/TRAINING, EXPERIENCE AND CERTIFICATIONS)

• A Bachelor’s Degree in Marketing, Communications or a related field
• A minimum of 5 years hands-on experience in Search Engine Marketing (SEM).
• Google Ads, Google Analytics or other qualified certification(s).

KNOWLEDGE:

• Strong understanding of several e-marketing channels
• Awareness of best practices for SEM, SEO, Content Marketing etc.

SKILLS/TOOLS:

• Google Ads/Bing Ads (any): keyword research, ad copy writing and managing search ad campaigns.
• Google Ads Editor: Working knowledge of campaign, keywords, ad management
• Google Analytics and/or any other analytics tools.
• Google Search Console, SEMRush and/or any other SEO tools like Moz, AHREFs etc.
• Spreadsheet Tools/SQL: Basic data analysis, reporting, pivot tables etc.
• Content & Ad Copy Writing: Ability to write high-quality short-form content (say, 200-250 words) and ad copy.

ADDITIONAL SKILLS:

• Worked with large datasets (1 million+ keywords) in Excel and/or SQL.
• Worked with e-Commerce companies, familiarity with eCommerce metrics.

ABILITIES:

• Excellent written and verbal communication skills.
• Fast learner, self-driven and requires less push to get things done.
• Ability to stick to deadlines, be highly organized and detail-oriented.
• Ability to multitask and prioritize in fast-paced environment
• Ability to effectively foster business relationships across teams and develop a good view of how the business operates
• Ability to immerse oneself into the product and stories to generate relevant campaigns

• Support Search Engine Marketing strategy and deployment
• Assist with building SEM campaigns.
• Identify keywords with the most opportunity, place them with the correct match type in Google ads, identify the best final URL for conversion.
• Analyze customer behavior/heatmaps on Google Analytics to identify opportunities for ads.
• Create personalized ad copy to ensure relevant and targeted communication with our customers, taking into account the marketing attributes that differentiate them and their browsing or purchasing behavior
• Build analytics dashboards for SEM campaigns, analyze results, and recommend action items for campaigns.
• Perform topic and keyword research using SEO/SEM tools such SEMrush, Moz Pro, Google Ads, and all other PPC marketing activities.
• Analyze customer behavior/heatmaps on Google Analytics to identify opportunities for ads.
• Work with business stakeholders to optimize campaigns across a variety of product and subject areas.
• Identify trends and insights to achieve ROI in paid search campaigns.
• Support the Digital Marketing team with paid advertising projects as needed to maximize ROI, drive traffic, and drive customer growth.
• Ability to build dashboards reporting on paid advertising metrics and deliver actionable insights.
• Staying up to date on latest advertising trends and PPC strategies.