OPPORTUNITY

At Euna Solutions, we’re passionate about empowering public sector organizations to make smarter decisions, drive efficiency, and deliver better outcomes. As part of our growing Marketing Team, you’ll take ownership of digital campaign execution and optimization efforts that drive measurable pipeline impact across the buyer journey.
We’re looking for a Digital Marketing Specialist (PPC/SEO focus) to join our team full-time. In this role, you’ll lead the execution of paid media campaigns, manage SEO initiatives, and support full-funnel digital programs that contribute to our growth strategy. You’ll also support account-based and customer marketing efforts in collaboration with the broader team. This is a great opportunity for a hands-on digital marketer ready to deepen their expertise and make a measurable impact in a fast-paced, collaborative environment.
Note: Candidates who advance beyond the initial screening phase will be required to complete a skills assessment aligned with the responsibilities and competencies outlined in this job description.

QUALIFICATIONS

• 2–4 years of experience in B2B marketing, with direct experience in PPC, SEO, and digital campaign execution; SaaS experience is a strong asset, especially in freemium B2B.
• Proven track record of managing paid media campaigns(e.g., Google Ads, LinkedIn Ads) and optimizing for performance metrics like CPC, CTR, conversion rate, and ROAS.
• Solid understanding of SEO principles and experience with tools such as Google Search Console, SEMrush, Ahrefs, or Moz.
• Hands-on experience with Google Analytics, ad platforms, and marketing automation systems (e.g., Pardot, HubSpot).
• Experience using Salesforce oranother CRM to track campaign engagement and influence on pipeline.
• Excellent organizational and communication skills; comfortable managing multiple projects with cross-functional teams.
• Results-driven and proactive, with a strong analytical mindset and desire to improve campaign performance through testing and iteration.

• Own and execute PPC campaigns across Google Ads, LinkedIn, and other digital channels—managing keyword strategy, ad copy, targeting, A/B testing, budgeting, and performance optimization.
• Own and execute SEO initiatives to improve keyword rankings, grow organic traffic, and support website and content strategy. Includes keyword research, on-page optimization, and analytics reporting, as well as AI/LLM placement.
• Build and deploy digital campaigns across email, webinars, website, and remarketing programs, aligned to buyer journey stages and marketing objectives.
• Track and analyze campaign performance using tools like Google Analytics, ad platform dashboards, and CRM data to provide actionable insights and drive ROI.
• Collaborate cross-functionally with content, product marketing, marketing operations, and sales to align campaign strategy, messaging, and targeting.
• Support ABM programs with account research, audience segmentation, and personalized campaign tactics where applicable.
• Help manage digital marketing vendors and assist with budget tracking and reporting.