Digital Marketing Specialist - SMM/SEM/SEO/Content Marketing/Videos

at  Writing 4 U Management Consultancy

CORE SKILLS:

· Google Ads, Facebook Ads, Google Analytics, Google AdWords, Vlogs/Blogs
· Video Creation & Marketing, Ad/Content Posting, Campaign Management
· Lead Generation, Digital Marketing, Influencer Onboarding, SEO Optimization, GMB, On-Page & Off-Page Expertise
· Content Development, Growing Followers, Social Media Specialist (FB, Instagram, Twitter, TikTok, YouTube)
· Target-Oriented, Business Growth, New Strategies and Plans

EXPERIENCE:

· Minimum of 4 years of experience and knowledge in social media channels, SEO marketing techniques, content creation, etc.
· Passionate about staying ahead of digital trends and social media innovations.
· Solid experience in content creation, social media trends, best practices, algorithms, and platform management.
· Understanding of current retail trends and their influence on content strategies.
· 3-4 years of experience with Adobe Premiere, Adobe After Effects, and video editing software to edit social reels and create exceptional interfaces and content for necessary platforms.
· Contacts and proven case studies of work with key 3rd party players (Meta, Snapchat, TikTok) are preferred.
· Excellent knowledge of creative storytelling and visual design.
Job Type: Full-time

Experience:

• social media, SEO & content marketing: 4 years (Required)

Location:

• Dubai (Required)

· Utilize social media to drive impressions and brand awareness.
· Understand social media KPIs, web traffic metrics, and SEO.
· Possess excellent knowledge of social media platforms, including GMB, Instagram, TikTok, Pinterest, LinkedIn, Twitter, and Facebook.
· Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI.
· Manage all company social media accounts to ensure relevant, up-to-date content and take full responsibility for meeting targets.
· Create, manage, and publish original, high-quality content across various social media platforms.
· Research social media trends and hashtags that resonate with the target audience’s interests.
· Research SEO keywords to optimize the company’s website and marketing materials.
· Write compelling and high-quality website content, including blog posts and page descriptions.
· Demonstrate proven SEM experience managing PPC campaigns across Google and other platforms.
· Maximize consumer engagement with marketing content, including videos, images, etc.
· Develop marketing and branding presence across all channels, encouraging collaboration to unify marketing output.