Digital Marketing Specialist - Temporary at Festo Inc
Mississauga, ON L4W 5G4, Canada -
Full Time


Start Date

Immediate

Expiry Date

07 May, 25

Salary

0.0

Posted On

07 Feb, 25

Experience

3 year(s) or above

Remote Job

No

Telecommute

No

Sponsor Visa

No

Skills

Excel, Teams, Powerpoint, French, English, Marketing Automation, Deliverables, Communication Skills, Sharepoint, Interpersonal Skills, Outlook

Industry

Marketing/Advertising/Sales

Description

We provide inspiration worldwide with our intelligent solutions for industrial automation. We offer a high degree of flexibility to our more than 20.000 employees. We provide you excellent prospects for turning your ideas into reality – because innovation requires freedom and security. We need you. Apply now and keep the world moving.

KNOWLEDGE, SKILLS AND EXPERIENCE:

  • Minimum 3 to 5 years of proven manufacturing, industry, or automation marketing experience in a B2B environment
  • Bachelor’s degree in Marketing, Communication, Business, or related field
  • Experience with strategic development, implementation and execution of marketing campaigns and activities using online and offline channels
  • Proficient in MS Office (Outlook, Word, PowerPoint, Excel, SharePoint, and Teams)
  • Experience in extracting and presenting data in a meaningful and empowering manner (utilizing PowerPoint and Excel)
  • Experience with Marketing Automation (Oracle Eloqua) is an asset
  • Excellent communication skills (verbal, written and listening)
  • Excellent client service skills
  • Collaborative mentality with the ability to build relationships and inspire teamwork
  • Excellent organizational, planning, and interpersonal skills
  • Ability to quickly adapt and change to a continuously evolving market
  • Ability to prioritize and manage multiple tasks simultaneously with quality and efficiency
  • Ability to focus on deadline and deliverables
  • Bilingual in English and French is an asset
  • Enjoys working in a hybrid work environment (2 days remote and 3 days in office)
    This is a summary of the position profile only and is intended to summarize the position requirements.
Responsibilities
  • Develop campaign strategies and activities with a digital first philosophy to fit our omnichannel approach
  • Focus on developing specific customer journeys and content mapping to enhance overall customer experiences
  • Experiment with a variety of organic and paid acquisition channels such as content creation, content curation, pay per click campaigns, event integration, publicity, social media, lead generation campaigns, and copy writing
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Drive campaign execution and project management through collaboration with internal marketing team, agencies and key cross-functional partners including Sales and Distributor network within a hybrid environment
  • Keep abreast of industry changes, developments, analyze market trends, as well as competitor, association, and distributor activities to maximize growth opportunities with campaign strategies
  • Report on performance measurement of campaign objectives through SMART KPIs, campaign monitoring, and provide insights with focus on continuous improvement based on in-depth analysis
  • Coordinate execution of campaigns and activities for French-Canadian market
  • Support execution of press and advertising plan
  • Support and integrate campaign messages into North American exhibition strategy
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