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Digital Marketing Specialist at The Minto Group
Toronto, ON, Canada -
Full Time

Start Date

Immediate

Expiry Date

04 Dec, 25

Salary

0.0

Posted On

06 Sep, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

How To Apply:

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Responsibilities
  • Develop, manage, and optimize regional and community-specific web content and webpages
  • Oversee, analyze, and optimize digital paid campaigns
  • Support ad hoc email campaign development and oversee marketing automation programs, including database management, audience segmentation, program setup and performance analysis
  • Optimize web, email and campaign performance through A/B testing, landing page development, and content personalization, implementing SEO recommendations and digital best practices
  • Deliver and/or analyze digital performance data and reporting to provide recommendations to apply to current and future activities (including email, website, campaign, and lead/traffic)
  • Manage web listings
  • Lead digital briefing documents, project plans, proposals, and presentations
  • Provide input on content and creative to team, and to creative partners
  • Maintain detailed knowledge of CASL and AODA guidelines and digital best practices
  • Other duties within the scope, spirit, and purpose of the job, as requested by management