REQUIRED QUALIFICATIONS

• 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns
• Proven experience managing monthly ad budgets of $15,000+
• Strong analytical skills with experience in Google Analytics, Meta Business Manager, spreadsheets, and dashboard creation
• Proficiency in WordPress and Elementor for website content management
• Experience with HubSpot CRM or similar marketing automation platforms
• Experience with SEO best practices and content optimization
• Excellent written and verbal communication skills
• Google Ads and/or Meta Blueprint certifications preferred

TECHNICAL REQUIREMENTS

• Essential Software Proficiency:
• WordPress + Elementor
• Microsoft Excel (advanced functions, pivot tables, data analysis)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Google Ads Editor and Meta Ads Manager
• HubSpot CRM and Marketing Hub

ADDITIONAL PREFERRED SKILLS

• Experience with AI tools and training AI agents for marketing automation
• Graphic design skills for creating compelling ad creatives
• Basic HTML/CSS knowledge or other technical coding abilities
• Experience with construction industry lead generation
• Familiarity with industrial/commercial buyer personas

EDUCATION:

• Secondary School (required)
• Marketing Degree or Diploma (preferred)
  Job Type: Full-time
  Pay: From $65,000.00 per year

Benefits:

• Dental care
• Extended health care

Ability to commute/relocate:

• Markham, ON L3R 3T7: reliably commute or plan to relocate before starting work (required)

Experience:

• Digital Marketing: 3 years (required)

Work Location: In perso

ABOUT THE ROLE

Tower Steel Buildings is seeking a dynamic Digital Marketing Specialist to join our growing marketing team. This on-site position combines strategic paid advertising expertise with versatile marketing capabilities to drive our digital presence forward. The ideal candidate will be a data-driven marketer who excels at managing paid campaigns while contributing to our broader marketing initiatives.

PRIMARY RESPONSIBILITIES :

Paid Advertising Management

• Manage, optimize, and scale all Google Ads campaigns including Search, Display, Shopping, and YouTube
• Oversee Meta Ads campaigns across Facebook and Instagram platforms
• Manage monthly advertising budgets of $20,000+ with focus on maximizing ROI
• Conduct A/B testing, audience segmentation, and bid strategy optimization
• Monitor daily campaign performance and make real-time adjustments to optimize spend efficiency
• Track and report on cost-per-lead and cost-per-acquisition metrics

Analytics & Reporting

• Create and maintain comprehensive dashboards to track KPIs and campaign performance
• Provide weekly and monthly performance reports with actionable insights
• Monitor conversion tracking and attribution across all digital channels
• Integrate campaign data with HubSpot CRM for complete funnel visibility
• Align campaign metrics with company goals and recommend strategic adjustments

Supporting Marketing Initiatives

• Collaborate with the marketing team on integrated campaigns and projects
• Create and optimize SEO-driven content to improve organic search rankings
• Develop and update website content using WordPress and Elementor
• Support lead nurturing campaigns through HubSpot workflows
• Assist with content marketing strategies across multiple digital channels