Digital Marketing Specialist at Vodafone United States

Lisbon, , Portugal -

Full Time

Start Date

Immediate

Expiry Date

03 Feb, 26

Salary

0.0

Posted On

05 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Biddable Media, Campaign Operations, Performance Marketing, Data Management, Analytical Skills, AdWords, Paid Social, Brand Safety, Audience Segmentation, Campaign Optimization, Google, Facebook, Twitter, Programmatic Media, Tracking, Tag Management, Problem-Solving

Industry

Telecommunications

Description

Key accountabilities and decision ownership: Overall biddable media execution - function - to deliver advanced, effective, smooth, and efficient operations; Overall accountability for biddable media campaign operations: business / budget / channel choices; Key integration point internally: Brand / Performance / CBU / EBU / Segments; Accountable on operational and planning strategy / executional performance, as well as technology / vendor / partner leadership (Google, Facebook, Twitter), innovation, training, best practice etc; Drive commercial acquisition strategy across all biddable channels; Work closely with Group Media Team - and as part of wider media community - in the development of strategic and operational best practice. Educated to degree level; Relevant management experience in media industry - client, agency or consultancy side. International experience an advantage; Hands-on and operational experience of search and social technology platforms, i.e. Essential for AdWords, Business Manager, and Advantageous for Twitter, Snapchat etc; Advantageous if experience in / with Programmatic media, i.e. DSP's, SSP's, Trade decks etc); Knowledge of specialist search and social biddable technology platforms, i.e. Marin, Kenshoo etc advantageous; Experience on performance marketing campaigns; Paid Social knowledge including targeting strategies, use of custom audiences, brand safety, Actionable Insights; Brand and performance planning experience essential, demonstrating knowledge in harnessing data and technology to deliver accountable media outcomes; Good data management and analytical skills; Good knowledge of analytics, tracking, tag management / implementation, managing set up of DCO campaigns, and working with CDP's, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation; Proven track-record of driving projects and creating impact through pragmatic problem-solving; Platform certifications i.e. Essential for Google AdWords (Search, YouTube, GDN).

How To Apply:

Incase you would like to apply to this job directly from the source, please click here

Responsibilities

The Digital Marketing Specialist is accountable for the execution of biddable media campaigns, ensuring effective operations and strategic planning. This role involves collaboration with various internal teams to drive commercial acquisition strategies across all biddable channels.