THE OPPORTUNITY:

Reporting to the Manager of Marketing and Communications, the Digital Marketing Specialist will be responsible for the development, execution, and analysis of the YMCA’s digital marketing activities. As an integral part of the Marketing and Communications team, the Digital Marketing Specialist will implement and evaluate digital strategies and ensure alignment with the YMCA brand. Excellent communication and campaign management skills are required. Furthermore, this position will be responsible for providing support in the areas of campaign reporting/analytics, social media, digital advertising and other marketing activities.
Please note that this is a temporary 6-month contract.

PERKS:

• Compensation $50,000 Annual Salary
• A collaborative & diverse team
• Exciting projects and room to voice your ideas for efficiencies
• YMCA Membership
  The Y is more than a place; it’s an opportunity to grow, connect, heal, create, learn and belong
  In addition to a competitive salary and benefits package, we offer ongoing training and development opportunities to help you grow professionally and personally. If you’re looking for a challenging and rewarding career, working with a diverse team where your own ideas will be heard, then the YMCA of Simcoe Muskoka is the perfect place for you.

ABOUT US:

The YMCA of Simcoe/Muskoka is a registered charity committed to fostering healthy communities by empowering children, youth, and families, promoting well-being, and encouraging social responsibility.
Our YMCA employs over a thousand staff and hundreds of volunteers who serve tens of thousands of individuals each year in various programs such as childcare, camps, health and fitness, leadership development, employment and literacy, immigrant services, and youth programming. We offer over $1 million in financial assistance annually to ensure accessibility for those who cannot afford to participate.
Beyond facilities and programs, covering Simcoe County, Muskoka and Parry Sound Districts, our YMCA is a supportive community that fosters mental, emotional, and physical well-being. We empower children and youth to become strong, confident, and resilient individuals. We assist individuals and families at all stages of life to connect with what matters most to them, fostering a sense of belonging. By supporting people from diverse backgrounds, ages, and abilities to achieve their health goals, fulfill their potential, and feel a genuine sense of belonging, we contribute to the creation of stronger communities.
The YMCA of Simcoe/Muskoka successfully raises over $1 million each year through strategic campaigns.
Applications will remain open until filled.
We wish to express our appreciation to all applicants for their interest in this position; however, only candidates selected for an interview will be contacted.
The YMCA of Simcoe/Muskoka is committed to fair and accessible employment practices. Our goal is a diverse, inclusive workforce that reflects the communities we serve. Individuals needing employment accommodation in the hiring process or job postings in an alternative format may contact the People and Culture department at hr@sm.ymca.ca.
In keeping with our commitment to child and youth safeguarding, job offers are contingent on the successful completion of a Police Records Check and employment reference checks. Police Records Checks are reviewed on an individual basis and the offense(s) - if any - is considered in the decision-making process in relation to the requirement of working with children, therefore not eliminating all candidates with a record from being offered a position. Police Records Checks must be renewed every three years

• Demonstrate strong support and commitment to the mission and core values of the YMCA of Simcoe/Muskoka and the YMCA in Canada.
• Demonstrate strong support and commitment to serving the membership, facility users and all program participants of the YMCA of Simcoe/Muskoka.
• Support the Marketing and Communications team to manage digital campaign requirements and deadlines.
• Oversee digital management of campaigns, ensuring brand consistency and alignment to primary objectives.
• Write, create, and proofread original content for various platforms, including print and digital.
• Plan and execute digital marketing activities across all social media and web platforms, including: Facebook, Instagram, LinkedIn, Google Ads, and Google Analytics.
• Plan and manage the YMCA of Simcoe/Muskoka’s social media calendar, and monitor social media channels.
• Work closely with the Marketing and Communications team on strategy, planning, execution and measurement of campaigns and channel performance.
• Apply best practices in digital campaigns to ensure optimal results in campaign objectives.
• Attend briefing sessions with the Marketing and Communications team and internal stakeholders, as needed, to understand campaign requirements and deadlines.