Digital Marketing Strategist and Coordinator at Sleeping Dog Properties

Boston, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Feb, 26

Salary

0.0

Posted On

17 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Content Creation, Photography, Video Editing, Social Media Management, SEO, Email Marketing, Analytics, Graphic Design, Adobe Programs, Communication Skills, Project Management, Market Research, Brand Development, Construction Knowledge, Creative Thinking

Industry

Construction

Description

Sleeping Dog Properties, Inc. is a Boston-based Design-Build company founded in 1993. We are widely recognized as a leader in our market and specialize in projects of exceptional quality. Our successes include projects with sector focus on high end residential, unique hospitality, and flagship retail projects. Our mission is Building Better. We are seeking a Digital Marketing Strategis and Coordinator to advance our already robust marketing platform. The ideal candidate will assist in the sales and marketing team to advance our marketing platform and campaign messaging. The candidate will be responsible for improving our overall content strategy. The Digital Marketing Coordinator must be a self-starter multi-disciplined profession in a variety of areas including, digital marketing, design, and photography. This person should be competent in creating/editing a original and dynamic photos or video Excellent written, verbal, and interpersonal communication skills are the foundation of the employment opportunity. The medium of Sleeping Dog Properties’ content creation requires a masterful and creative eye for excellence in construction. Familiarity with the Architecture, Engineering and Construction disciplines is the foundation of engaging content creation. Our work product is a demonstration of trend, fashion in lifestyle. Our visual representation reflects that. RESPONSIBILITIES TO INCLUDE: CREATE CONTENT Digital content management and creation for website and social media -brand message is consistent Shooting and editing photos and videos Photoshoot Production: bring creative vision to fruition by maintaining an organized photoshoot schedule, managing sub-contractors, and creating shot lists for each project. Photo Styling: how to use props, backgrounds, and lighting for interior photography. DEVELOP AUDIENCES Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence, growing followers monthly Creating plans and manage all marketing channels Manage and Audit social media account and audience engagement OPTOMIZE CAMPAINS Producing brochures, swags, contents, photos, videos, PowerPoint presentations, advertisements, signage, and various other marketing materials Creating and maintaining the company brand standards Develop and maintain websites, newsletters, emails, and social media campaigns Analyze digital data to draw key recommendations around website optimization COLLECT MARKET DATA Conduct research to aid in team goals, including contributing campaign ideas, Instagram hashtag research, keyword, content optimization, and reporting on industry trends Research on industry trends and competitors REPORT ON SUCCESS Meet and Maintain daily, weekly, and monthly tracking and reporting of marketing and creative Key Performance Indicators Monitor key online marketing metrics to track success SKILLS/QUALIFICATIONS: EDUCATION and EXPERIENCE Bachelor's degree or equivalent experience 2+ Years of Experience in Digital Marketing Knowledge of construction and architecture is a plus Excellent written and verbal communication skills Excellent communicator & careful attention to detail Knowledge and familiarity with social media and community engagement platforms, survey tools and Adobe programs GRAPHIC DESIGN AND PHOTO EDITING AND TECHNICAL GO Pro Camera knowledge Moderate Photography, equipment, and editorial skills Photoshop: Mac OS + Retouching: color balance, make local adjustments, and perform basic retouching Illustrator: Mac OS: creating artwork, icons, etc. Lightroom: Essential color balance and adjustment Thorough knowledge of computer imaging, photographic techniques, studio management, and color composition Other Adobe programs: Premiere Pro, InDesign, Photoshop Zoom MS OFFICE PERSONALITY REQUIREMENTS Creative mind with an eye for details Self-starter & proactive mentality Ability to manage multiple priorities Understanding of analytics and performance reporting Winning attitude OSHA 10 (Can be trained on the job) PTO, Health, Dental, Vision Insurance Flex Spending Gym Membership Reimbursement 401k with Matching

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Responsibilities

The Digital Marketing Strategist and Coordinator will create and manage digital content for the company's website and social media, ensuring brand consistency. They will also analyze digital data to optimize marketing campaigns and report on key performance indicators.