Job Description: Arcadia University invites applications for the position of Digital Marketing Strategist within the Enrollment Management and Marketing division. Reporting to the Director for Enrollment Marketing and Analytics, this position plays a key role in advancing Arcadia’s enrollment goals through the planning, execution, and optimization of digital campaigns across a variety of paid channels.
This is an exciting opportunity for a data-informed, strategic thinker who thrives in a collaborative and fast-paced environment. The ideal candidate brings a strong understanding of digital marketing tools and platforms and a passion for creating compelling campaigns that resonate with prospective undergraduate and graduate students.
Location: Glenside
Responsibilities:
Key Responsibilities:
- Developing, executing and optimizing paid digital marketing campaigns that drive lead generation and enrollment for undergraduate and graduate programs.
- Managing digital advertising budgets, performance tracking, and reporting across platforms.
- Collaborating with internal stakeholders to ensure integrated and student-centered marketing efforts.
- Aligning paid digital strategy with SEO, content, and brand initiatives across the University’s digital presence.
- Using data insights and analytics tools to guide decision-making, improve campaign outcomes, and inform future strategies.
Essential Functions
- Digital Campaign Strategy and Execution:
- Plan, implement, and optimize integrated digital marketing campaigns across paid channels (search, social, display, email) to drive lead generation, applications, and enrollment.
- Manage digital advertising budgets to ensure strategic allocation of resources and maximize return on investment.
- Collaborate with the Web Content/SEO Manager to align campaign strategies with SEO and content optimization efforts.
- Work closely with Enrollment ManagementMarketing and University Relations teams to develop integrated, student-centered marketing initiatives.
Performance Tracking and Optimization:
- Use tools such as Google Analytics, Google Tag Manager, Looker Studio, and Salesforce to track and analyze campaign performance.
- Conduct A/B testing, audience segmentation, and behavioral analysis to inform and improve future marketing strategy.
- Create campaign briefs, manage timelines, and develop post-campaign reporting for continuous improvement and knowledge sharing.
Creative Support and Coordination:
- Coordinate messaging, creative assets, and timelines with internal teams and external vendors.
- Ensure all campaign materials align with Arcadia’s brand standards and maintain consistency across digital platforms.
- Professional DevelopmentCollaboration
- Stay up to date on trends and best practices in digital marketing, higher education, and student recruitment.
- Support broader university marketing initiatives as needed, including event promotion, social media content, and crisis communications.
Marginal Functions
- Perform other duties as assigned by the Director for Enrollment Marketing and Analytics
- Assist with broader university marketing initiatives as needed, including event promotion, social media support, and crisis communications.
Qualifications:
Required Knowledge, Skills and Abilities:
- Digital Marketing Strategy: Deep understanding of digital media planning, audience segmentation, customer journey mapping, and campaign lifecycle management. Proven ability to develop and execute cross-channel digital strategies that align with brand goals and enrollment objectives.
- Communication: Strong written and verbal communication skills; able to translate marketing concepts into clear, compelling messaging for diverse audiences. Capable of tailoring communication style to students, colleagues, leadership, and external partners.
- Technology: Demonstrated proficiency with Microsoft Office and Google Workspace. Extensive experience with digital marketing platforms such as Google Ads, Meta Business Suite, Google Analytics, Google Tag Manager, and Looker Studio.
- Data Analysis: Comfortable using multiple data sources to identify trends, optimize ROI, and inform decisions.
- CreativityAdaptability: Willing to test new ideas, iterate quickly, and adapt to shifting priorities.
- Collaboration and Teamwork: Comfortable working cross-functionally with Enrollment ManagementMarketing and
- University Relations teams. Able to build strong partnerships with internal and external stakeholders.
- Attention to Detail: Strong quality control and editing skills to ensure accuracy and alignment across digital channels.
Minimum Qualifications
- Bachelor’s degree in marketing, communications, digital media, or a related field.
- 5+ years of experience in digital marketing strategy and execution, preferably in higher education, agency, or nonprofit sectors.
- Demonstrated expertise in paid digital channels (search, social, display, email).
- Experience using analytics and reporting platforms to assess performance and inform decisions.
Preferred Qualifications
- Experience in higher education enrollment marketing or student recruitment.
- Google Ads and Google Analytics certifications.
- Experience with Salesforce, or similar CRM/enrollment management systems.
- Knowledge of HTML/CSS and basic web editing is a plus.
Application Instructions:
- Applications must be submitted online through Arcadia’s Human Resources portal to receive full consideration. Please do not email application materials to the hiring manager. Due to the volume of applications received, communication will generally be limited to candidates selected for additional consideration.
- Application review will begin immediately. Posting will be removed from the website once we’ve established a sufficient talent pool for consideration.
Arcadia University is a top-ranked private University in Greater Philadelphia that provides a values-based, authentic educational experience by placing students at the center. The Institute of International Education has consistently ranked Arcadia first in the nation for study abroad, and the Princeton Review has ranked Arcadia among the “Best in the Northeast” for 10 consecutive years. Housed in the College of Health Sciences, the University’s Physical Therapy program is ranked as the best in the Philadelphia region (and #2 in PA) by U.S. NewsWorld Report, which also cites Arcadia for being among the top study abroad programs and a top performer for social mobility. Arcadia is home to a close-knit and welcoming community that supports students throughout their journey. Arcadia’s quality academic programs, unique approach to a liberal arts education, and supportive community guide students toward degree completion and career success. Learn more about our vibrant community at www.arcadia.edu.
We welcome candidates who can contribute to the diversity and excellence of our community. The successful candidate will demonstrate examples of ways they will incorporate our values in their work.
ARCADIA ACTIVELY SEEKS AND WELCOMES CANDIDATES OF DIVERSE BACKGROUNDS AND ABILITIES. ARCADIA PROHIBITS DISCRIMINATION AGAINST INDIVIDUALS ON THE BASIS OF ETHNICITY, NATIONAL ORIGIN, ANCESTRY, RACE, COLOR, RELIGION, CREED, SEX, GENDER, MARITAL STATUS, AFFECTIONAL OR SEXUAL ORIENTATION, AGE, GENDER IDENTITY, MILITARY OR MILITARY VETERAN STATUS, DISABILITY, FAMILY MEDICAL OR GENETIC INFORMATION, OR ANY OTHER LEGALLY PROTECTED CHARACTERISTIC. ALL OFFERS OF EMPLOYMENT ARE CONDITIONAL BASED ON THE SUCCESSFUL COMPLETION OF A BACKGROUND CHECK. EMPLOYMENT MAY NOT BEGIN UNTIL THE UNIVERSITY ACCEPTS THE RESULTS OF THE BACKGROUND CHECK.
Arcadia offers a competitive benefits package that includes excellent healthcare, generous tuition benefits for employees and their families, retirement benefits, health and wellness programs and resources, and much more.
Position code: AC026
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