Digital Marketing Strategist

at  Articul8

ABOUT US:

At Articul8 AI, we relentlessly pursue excellence and create exceptional AI products that exceed customer expectations. We are a team of dedicated individuals who take pride in our work and strive for greatness in every aspect of our business. We believe in using our advantages to make a positive impact on the world and inspiring others to do the same.

JOB DESCRIPTION:

Articul8 AI is seeking a Digital Marketing Strategist to lead digital advertising, video production, influencer partnerships, SEO, and podcast marketing efforts. This role is central to scaling our brand presence, driving audience engagement, and ensuring our AI products reach the right audiences.
The ideal candidate is a data-driven marketer who thrives in a fast-paced environment, understands how to craft and optimize digital campaigns, and knows how to leverage video, influencers, and podcasts to create compelling narratives. They will work closely with product, sales, and executive teams to shape and execute digital strategies that amplify Articul8’s leadership in the GenAI space.

REQUIRED QUALIFICATIONS:

• 7+ years of experience in digital marketing, SEO, paid media, video production, influencer relations, or podcast marketing.
• Proven track record of executing successful SEO strategies and paid digital campaigns that drive measurable results.
• Hands-on experience with Google Ads, LinkedIn Ads, programmatic advertising, and analytics platforms.
• Strong video production/editing skills, with experience in Adobe Premiere Pro, Final Cut Pro, or similar tools.
• Experience managing influencer partnerships and developing influencer-driven campaigns.
• Familiarity with podcast production, distribution, and growth strategies.
• Data-driven mindset with proficiency in analytics platforms.
• Strong ability to collaborate across teams, ensuring alignment with product, sales, and executive priorities.

PREFERRED QUALIFICATIONS:

• Experience in B2B technology or AI-related marketing.
• Deep understanding of AI-powered marketing tools and automation platforms.
• Strong copywriting and storytelling skills, particularly for digital channels.
• Expertise in executive positioning and brand amplification through digital strategies.
• Ability to create compelling marketing assets that drive engagement across multiple platforms.

SEO & Digital Advertising Strategy

• Develop and execute a comprehensive SEO strategy to optimize website performance, drive organic traffic, and improve search rankings.
• Manage paid media campaigns, including Google Ads, LinkedIn Ads, and programmatic advertising, ensuring ROI-driven strategies.
• Conduct A/B testing and optimize digital ads for performance based on audience insights, conversion metrics, and engagement data.
• Utilize analytics tools to track and report on digital marketing KPIs.