KNOWLEDGE, SKILLS, ABILITIES

• Proven experience with CRM software, email marketing, SEO and social media
• Creative thinker with the ability to manage multiple tasks and independently prioritize projects.
• Excellent strategy development, writing skills and experience in content creation
• Strong communication, analytical and problem-solving skills
• Data-driven thinker with experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Ability to create content that connects with audiences on digital platforms, in public relations efforts, and sales resources.
• Excellent organizational skills, attention to detail, clear communications and follow-up across teams and with stakeholders
• Ability to work effectively under pressure and feedback in a fast-paced, supportive environment.
• Strong collaboration skills, with the ability to leverage team strengths, navigate conflict, and manage change.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in marketing, communications, journalism, public relations, or related field and
• Minimum of three years of experience in digital or content marketing, social media, or related field required
• Preferred background or experience in agriculture and/or food industries

DAY IN THE LIFE OF THIS ROLE

Are you a digital marketing enthusiast with a knack for creating impactful, omnichannel campaigns with a focus in email? Do you thrive in a dynamic, fast-paced environment where creative solutions and collaboration are key? We are looking for a results-driven, critical thinker has a passion for email, social media and web, a deep understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.

ESSENTIAL FUNCTIONS:

• Analyze market and digital trends to offer consumer and audience insights, identifying opportunities.
• Enhance brand awareness within the digital space, driving website traffic and sales.
• Develop email marketing strategies for multiple audiences, including but not limited to direct-to-consumer, business-to-business and loyalty program members. This would include strategies like increasing membership of the brand loyalty program and overall consumer engagement.
• Collaborate with creative and content teams to establish a consistent, omnichannel approach to executing these strategies.
• Plan, schedule and execute email campaigns, update and monitor social media accounts, and create display advertising collateral.
• Identify relevant trends, tools and emerging channels in the digital marketing space.
• Brainstorm new and creative growth strategies through digital marketing.
• Establish and monitor project timelines, budgets and key performance indicators (KPIs).
• Support the purchasing of ad space on social and online platforms.
• Track campaign performance and make real-time adjustments. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.Report the efficacy of campaigns through analytic tools (KPIs, SEO and PPC) and provide optimization insights for subsequent ones.