DIGITAL MARKETING STRATEGY PRACTICE LEAD

At Verndale, we guide our clients to create more human experiences that drive business outcomes. We combine award-winning digital expertise, with an intimate understanding of people’s behavior, to inspire, design and build connections at scale.
As we expand our Marketing Services practice, we’re hiring a Digital Marketing Strategy Practice Lead—a consulting-minded strategist with a strong Paid Media foundation, cross-channel fluency, and hands-on experience with platforms like Optimizely, Sitecore, HubSpot, and Generative AI tools. The ideal candidate also brings experience conducting Marketing Technology Assessments and supporting marketing team enablement to operationalize strategy. This role leads client engagements from business goal alignment through roadmap execution—developing strategies, OKRs, business cases, and technology recommendations that drive growth and maturity.
This is an opportunity to be part of the evolution of a team and an organization that is on a path of dramatic growth. If you’re passionate about shaping the future of our Marketing Services offering and deliver lasting impact for clients looking to modernize their marketing approach—and love working at the intersection of strategy, data, and technology—this is your opportunity to lead from the front.
Verndale is fully remote enabled, and we embrace the evolving definition of the workplace. This position can be remote, or hybrid out of our Boston location.

QUALIFICATIONS

This is a high-impact, client-facing leadership role requiring deep digital marketing expertise and a passion for strategic consulting. 8–10+ years of hands-on experience in SEO, with a track record of delivering measurable growth

• 8–10+ years of experience in digital marketing strategy and planning, preferably within a consulting or agency environment
• Strong expertise in Paid Media strategy with experience across Search, Social, Programmatic, and Display
• Experience workshopping business goals, defining OKRs, and building executive-ready business cases
• Demonstrated experience leading or contributing to Marketing Technology Assessments (current-state, gap analysis, vendor/platform evaluation)
• Hands-on knowledge of Optimizely (CMS, ODP), Sitecore (XP, XM Cloud), and HubSpot—including how these platforms support personalization, content, and CRM
• Fluency in Generative AI tools (e.g., ChatGPT, Perplexity, Gemini) for ideation, planning, and content optimization
• Strong understanding of analytics platforms (GA4, Looker Studio, HubSpot reporting) and their role in ROI-focused strategies
• Skilled communicator and facilitator—able to lead workshops, deliver presentations, and influence stakeholders at the executive level
• Bachelor’s degree in Marketing, Business Strategy, or a related field preferred

RESPONSIBILITIES

Day-to-day, the Digital Marketing Strategy Practice Lead will lead marketing strategy engagements, conduct marketing technology assessments, guide marketing enablement programs, and help scale our consulting services. Key Responsibilities include:

This is a high-impact, client-facing leadership role requiring deep digital marketing expertise and a passion for strategic consulting. 8–10+ years of hands-on experience in SEO, with a track record of delivering measurable growth

• 8–10+ years of experience in digital marketing strategy and planning, preferably within a consulting or agency environment
• Strong expertise in Paid Media strategy with experience across Search, Social, Programmatic, and Display
• Experience workshopping business goals, defining OKRs, and building executive-ready business cases
• Demonstrated experience leading or contributing to Marketing Technology Assessments (current-state, gap analysis, vendor/platform evaluation)
• Hands-on knowledge of Optimizely (CMS, ODP), Sitecore (XP, XM Cloud), and HubSpot—including how these platforms support personalization, content, and CRM
• Fluency in Generative AI tools (e.g., ChatGPT, Perplexity, Gemini) for ideation, planning, and content optimization
• Strong understanding of analytics platforms (GA4, Looker Studio, HubSpot reporting) and their role in ROI-focused strategies
• Skilled communicator and facilitator—able to lead workshops, deliver presentations, and influence stakeholders at the executive level
• Bachelor’s degree in Marketing, Business Strategy, or a related field preferre