Digital Marketing Strategy Specialist at Travel Leisure Co

Orlando, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

25 Apr, 26

Salary

0.0

Posted On

25 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Data Analysis, Project Management, Collaboration, Audience Segmentation, Email Marketing, CRM, Google Analytics, Paid Media, Brand Management, Content Management, Campaign Management, Communication Skills, Creative Development, Optimization Strategies, Customer Engagement

Industry

Hospitality

Description

We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide. We are seeking a proactive and detail-oriented Digital Marketing Strategy Specialist to join our dynamic marketing team. In this role, you will take ownership of driving integrated, data-driven marketing campaigns that engage customers at every stage of their journey, from prospects to ownership. You will collaborate closely with cross-functional teams to ensure seamless execution of marketing initiatives that deliver measurable business impact and foster long-term customer relationships. This is a hybrid position working in office Monday, Tuesday, Wednesday and remotely Thursday, Friday. How You'll Shine: Support campaign ideation by conducting communication audits, analyzing data, and providing strategic insights that inform marketing strategies, creative development and optimization decisions Collaborate cross-functionally with segmentation, web, email, paid media, brand, design, and analytics teams to develop and execute integrated marketing campaigns that align with business goals Manage marketing briefs and maintain a holistic, cross-channel campaign calendar to ensure aligned planning, execution, and timely delivery across teams Monitor campaign performance metrics and collaborate with analytics teams to surface key insights and actionable recommendations, supporting the development of performance recaps and continuous optimization efforts. Support the team in executing marketing tests, audience segmentation, and personalization strategies to enhance customer engagement Assist in managing digital assets and content to maintain brand consistency and messaging alignment Stay current with industry trends, emerging tools, and best practices to recommend innovative strategies and tactics Participate in regular team meetings, brainstorming sessions, and strategy workshops to contribute ideas and feedback What You’ll Bring: Bachelor’s degree in marketing, Business, Communications, or related field 2+ years of proven experience in digital marketing, preferably with exposure to cross-channel and lifecycle campaign strategies and management Strong analytical skills with the ability to interpret data and translate insights into actionable strategies Excellent organizational and project management abilities Ability to work collaboratively across teams and manage multiple projects simultaneously Self-motivated with a strong attention to detail and a passion for continuous learning and improvement Basic understanding of marketing platforms (e.g., email marketing tools, CRM, Google Analytics) and familiarity with paid media channels Effective communication skills, both written and verbal, with experience preparing presentations for stakeholders How You'll Be Rewarded: We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include: Note: Temporary and/or seasonal associates are ineligible for Paid Time Off. Medical Dental Vision Flexible spending accounts Life and accident coverage Disability Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information) Wish day paid time to volunteer at an approved organization of your choice 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information) Legal and identify theft plan Voluntary income protection benefits Wellness program (subject to provider availability) Employee Assistance Program Where Memories Start with You Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you. We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying. Travel + Leisure Co. is the world’s leading membership and leisure travel company offering vacation ownership, travel membership, and exchange programs. We provide outstanding vacation experiences and travel inspiration to millions of owners, members, and subscribers every year. We believe that all vacation moments start with our associates, and we’re proud of our global teams that turn vacation inspiration into exceptional travel experiences.

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Responsibilities

The Digital Marketing Strategy Specialist will drive integrated, data-driven marketing campaigns and collaborate with cross-functional teams to ensure effective execution. They will also monitor campaign performance and provide insights for continuous optimization.