PREFERRED QUALIFICATIONS:

• Google Ads
• Bing Ads
• Paid Media Ads

JOB SUMMARY

Delivers in-depth insights for paid marketing campaigns. Leads reporting deliverables and testing strategies, including analyzing traffic sources, customer flows and journeys, and site experiences to help optimize conversion rates.

EDUCATION AND EXPERIENCE

• Typically requires BS/BA in a related discipline. Generally 2-5 years of experience in a related field OR MS/MA and generally 2-4 years of experience in a related field. Certification is required in some areas.

• Leads the reporting and analyses of marketing data to better understand how various marketing channels work together. Identifies root causes of trends within accounts.
• Analyzes online results and identifies areas to enhance online marketing performance. Provides optimization recommendations and other actionable insights related to paid search and display information.
• Identifies trends and opportunities for content changes and website enhancements to drive current and future business growth.
• Serves as the primary resource for marketing reporting and data analytics tools.
• Provides performance reporting on marketing initiatives and translates data sets into actionable results that align with business objectives.
• Assists in troubleshooting and quality assurance testing pixel implementation and landing page tracking.
• Researches emerging trends and industry developments and participates in interdepartmental knowledge sharing meetings.