Job Summary:
Company: Live Nation
Department: International Media Services
Location: 30 St John Street, London EC1M 4AY
Reports to: Head of Digital Planning and Strategy
Working Hours: 40 Hrs per week

COMPETENCIES / SKILLS / KNOWLEDGE / EXPERIENCE

• MUST HAVE Experience : 3+ years in digital advertising at an ad agency, publisher or Vendor
• MUST HAVE Deep knowledge of: Advertising Operations, Programmatic, Advertising Technology, optimisation practices, ad serving technologies and best Practices
• MUST HAVE 3+ years experience using Meta Business & Ads Manager , Tik Tok Ads Manager, Google DV360
• MUST HAVE Experience in brand promotions, digital/social media, entertainment and/or sports marketing working with brands
• MUST HAVE Analytical, possesses strong Qualitative skills to drive maximum yield across campaigns and 3rd party inventory
• MUST HAVE Strong analytics skills and the ability to visualize and report on campaign performance, analytics and audience metrics and data
• PREFERABLE Experience within other social media platforms a plus
• PREFERABLE : Experience using Google Analytics
• Excellent knowledge of the digital ecosystem and the nuances in programmatic technologies
• Strong Understanding of Data tech tools
• Working in a fast-paced International environment a plus

ROLE DESCRIPTION

The London based International Media Services team for Live Nation Entertainment. is looking for a Digital Media Buyer to join the team.
You will work with Sponsorship and Marketing teams across our International Portfolio of Websites Including Festivals, and Venues, in over 50 Markets.
The International Media Services team Works across Multiple Digital Touch points including Social, Owned and Operated Ad Network, Programmatic Stack and Audience extension using our 1st Party Data. Alongside Digital Programmes the team are also responsible for Analytical data Gathering and Security Compliance
With experience of working in a Digital environment, you will be able to demonstrate previous Digital expertise. Highly organised, you have excellent time management and administration skills and thrive working in a fast-paced environment. You will be flexible, self-motivated and a good team player; working under your own initiative in order to achieve goals.

WHAT THE ROLE INCLUDES

• Develop, execute, and manage paid media programmes across multiple platforms (Meta, TikTok, DV360, etc.)
• Analyze performance data and optimize campaigns to hit KPIs goals.
• Report on campaigns performance, compile PCAs with learning and reccomendations
• Stay ahead of industry trends and leverage emerging capabilities in the digital landscape.
• Test and develop strategies for new and existing platforms and new types of advertisers.

The following attributes determine how the role will be carried out and are required to be a success

• Detail orientated - able to ensure all elements of the campaign are in place from creative to clickthrouh links, to display elements such as headlines etc
• Excellent team player but also able to work independently - able to contribute and collaborate with team members to enhance campaigns and day to day set ups
• Ability to work under pressure to meet tight deadlines
• Excellent interpersonal skills as successful candidate will be dealing with many departments within the business - confident with liasing with key stake holders and clients
• Willingness to go above and beyond the set responsibilities
• A problem solver - – able to troubleshoot campaigns and get them back on track or offer solutions.
• Excellent time management skill