JOB DESCRIPTION

The Digital Media Buyer – Programmatic is responsible for the implementation of daily management and optimization of assigned programmatic campaigns. This position will assist in strategy and planning responsibilities including research and insights derived from past campaign performance and cross client learnings. A thorough, hands on knowledge of programmatic media, Google’s Marketing Platform (CM360 & DV360), Google Ads and Meta Ads Manager is required. A critical eye for detail and a love for data analysis is a must. Experience with online video campaigns and accounts that focus on ROI is a strong plus.

EDUCATION

Bachelor’s degree (B.A. or B.S.) required

EXPERIENCE

1-3 years related experience required
Must have experience setting up, managing and optimizing programmatic campaigns via DV360, Google Ads, and Meta Ads Manager.. Must be extremely detail oriented, passionate about data analysis and able to multitask in a fast-paced environment
Must be proficient in Microsoft Office products such as Word, Excel, and PowerPoint
Must be experienced in analyzing data

SPECIFIC KNOWLEDGE REQUIRED

• Basic knowledge of fundamental concepts and practices with the ability to apply this knowledge in common business situations.
• Must have experience with Google’s Marketing Platform (DV360 & CM360), Google Ads, and Meta Ads Manager.
• Thorough knowledge of Microsoft Excel and PowerPoint a must.
  Compensation Range: $68,640 -75k/year. This is the pay range Ocean Media reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on level of experience, relevant skills, professional certifications, market pay, and demand for the role. Ocean Media reserves the right to modify this pay range at any time.
  Ocean Media is looking for people who want to make a difference for themselves, the company and our clients. Work is important, and so is balance. We care about our employees’ well-being and happiness inside and outside the workplace. We embody intellectual curiosity that fuels innovative solutions.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Own the day-to-day management and optimization of assigned programmatic campaigns
• Pulls and analyzes campaign performance reports to inform daily optimizations and testing recommendations
• Ensures that campaign KPIs and objectives are met both near and long term.
• Prepares research and insights to inform ongoing media recommendations
• Manages budget allocations and bid parameters to deliver most efficient results
• Works with Digital Media Associate to prepare weekly client reporting
• Assists with account reconciliation
• Follows all company health and safety procedures
• Perform other related duties as required or assigned

SUPERVISORY RESPONSIBILITIES

May be responsible for supervising the work of a Digital Media Associate