The Seneca Nation, through its business subsidiary, Seneca Holdings, is now the proud owner of the Rochester Knighthawks, ensuring the franchise’s future in a city where the roots of lacrosse run deep.
At Seneca Holdings, we believe that a great workplace starts with a strong sense of purpose and community. As a company wholly owned by the Seneca Nation, a federally recognized American Indian Tribe, our culture is built on the values of quality, integrity, teamwork, professionalism, and connection. Every business we build plays a role in ensuring long-term economic self-sufficiency for members of the Seneca Nation. What sets us apart is we’re guided by the Seneca Nation’s Seventh Generation Principle, based on the philosophy that all decisions should be made with purpose, ensuring a positive impact on the future seven generations.
The Rochester Knighthawks are seeking a Digital Media Coordinator in Rochester, NY. Under the direction of the Director of Marketing, the Digital Media Coordinator will support in the construction and implementation of the organization’s social media strategy as it pertains to the Rochester Knighthawks. This role will be deeply involved in the day-to-day content production of Knighthawks channels, as well as providing support to the organization’s ancillary accounts and will be an integral part of the content team to help push the Knighthawks brand forward.

MINIMUM QUALIFICATIONS FOR THE POSITION:

• Bachelor’s degree in communications, journalism, marketing, or other related experience.
• 1-3 years of relevant experience directly managing brand accounts.
• Should be extremely organized and detail oriented, with a focus on quality and consistency.
• Passion for social media, pop culture, and sports.
• Strong understanding of social media culture, platforms, trends, and strategy.
• Proficiency in using a data-driven strategy to drive KPIs and decision making.
• Experience using DSLR and mirrorless cameras and the Adobe Creative Suite is preferred.
• Ability to thrive in highly visible, high-pressure environment
• Strong attention to detail, grammar, and proofreading skills
• Effective written and oral communication skills
• Strong interpersonal skills with the ability to create and foster relationships
• Must be dependable, willing to take initiative and adapt to a variety of situations
• Possess strong time management, organizational and problem-solving skills
• Passionate about customer service
• Ability to work independently and in a group setting
• Ability to handle multiple projects and tasks simultaneously
• Have a critical eye and creative scope
• Ability to work non-traditional hours including evenings, weekends, and holidays as needed

• Responsible for the day-to-day support of all Rochester Knighthawks owned social media channels, including but not limited to: X, Instagram, TikTok, Facebook, YouTube, LinkedIn, etc.
• Stay up to date with relevant trends applicable to the Rochester Knighthawks brand and ancillary accounts.
• Assist in leading event coverage of all Knighthawks games and events, and any other related events when needed.
• Collaborate with relevant internal departments to coordinate efforts and cross-promotional opportunities on events such as theme nights, ticket or community initiatives, and sponsorship activations.
• Monitor relevant social conversation around the Knighthawks, NLL, and the current social/cultural landscape.
• Focus on brand building, awareness, and relevancy to help continue growing the Rochester Knighthawks brand throughout the market and larger areas of influence.
• Be an active part in brainstorming, creating, and executing content ideas for all company initiatives.
• Assist in influencer marketing strategies.
• Help manage relationships with other local teams, affiliates, NLL social, and vendors.