ABOUT FANDUEL

FanDuel Group ("FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.
FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.
Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.
FanDuel Group is a subsidiary of Flutter Entertainment plc, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE POSITION

Our roster has an opening with your name on it
We are looking for a Digital Media Manager to join the Media Team to support our paid digital strategy, planning and execution for Sportsbook. This role will be tasked with supporting our full-funnel brand and direct response campaigns across paid social, display, digital audio and digital video to build brand awareness and drive new registrations and real-money players. This role will also be a supportive pillar within the team for planning such as TV, OOH, OTT/CTV and radio. We’re looking for a team player who is comfortable working with data and analytics and is interested in building their career in media planning and buying and has an ear to the ground when it comes to emerging best practices and market trends.

THE STATS

What we’re looking for in our next teammate

• 5+ years of experience in media planning and strategy across traditional media
• Bachelor’s degree with strong academic record and/or proven relevant experience in a performance marketing role at either an agency or on the operator side
• Meaningful experience working with performance marketing and media metrics (CPC, CPI, CPA, ROAS & LTV) and understanding of the utilization and relationship between them
• Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance management
• Strong understanding of paid social media channels
• Strong management skills and experience working with and developing media plans
• Experience working in a fast-paced environment, requiring the management & maintain of multiple projects at any given time.
• Demonstrated experience in merging business performance data with 3rd party research and media planning information
• Experience negotiating favorable rates and deal structures with advertising partners
• Strong understanding of marketing testing and reporting methodologies
• Ability to succinctly communicate both verbally and in writing, and provide clear direction on projects
• Ability to interface with a wide range of internal teams and ability to build strong relationships internally and externally
• Ability to work within a fast paced environment with tight deadlines and moving targets
• Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize
• Knowledge or understanding of the business and culture of sports and gaming preferred
• Experience working across multiple businesses within a larger corporate structure is preferred

LI-Hybri