A PASSIONATE AND SELF-MOTIVATED INDIVIDUAL, ADEPT AT MANAGING MULTICULTURAL DIGITAL MEDIA PLANS AND CAMPAIGNS, LEVERAGING DATA-DRIVEN, INNOVATIVE, AND CREATIVE IDEAS.

Duties & Responsibilities

• Write RFPs / RFIs (one sheet briefs to partners)
• Vet different partners in partner selection process to build a comprehensive media plan
• Bring partnership ideas to be evaluated for future media plans and campaigns
• Collaborate with media team and/or account services to establish media objectives and strategies for advertising campaigns
• Promote synergy between multicultural and general market digital plans to help enhance effectiveness as well as efficiencies for the agency clients
• Assist and implement the management of daily tasks in support of the digital media product
• Evaluate communication goals of potential media plans and make best recommendation
• Monitor digital campaigns to ensure pacing and delivery
• Manage campaign budgets
• Ability to act as a mentor to junior team members on digital acumen and knowledge
• Study demographic data and consumer profiles to identify desired target audiences
• Evaluate editorial content, ratings and audience composition of a wide range of digital channels/partners to determine which would most effectively reach the target audience
• Conduct media research, evaluate data; develop points of view; understand system applications; and understand various media and their applications against Client strategies/goals
• Keep current on media trends

Qualifications

• 2-3 years of digital agency experience with working knowledge of:
• Data management platforms
• Programmatic buying landscape
• Experience working with partners, media brief / RFP
• Experience handling negotiations and contracts with partners and holding them accountable to agreed upon KPIs
• Experience in collaborating with the broader media and digital teams to develop media strategies and tactics to effectively target the diverse consumer in multiple U.S. markets
• We value opinions at all levels and embrace collaboration – candidate should be motivated and a self-starter
• Strong mathematical abilities, attention to detail and ability to multi-task required

• Write RFPs / RFIs (one sheet briefs to partners)
• Vet different partners in partner selection process to build a comprehensive media plan
• Bring partnership ideas to be evaluated for future media plans and campaigns
• Collaborate with media team and/or account services to establish media objectives and strategies for advertising campaigns
• Promote synergy between multicultural and general market digital plans to help enhance effectiveness as well as efficiencies for the agency clients
• Assist and implement the management of daily tasks in support of the digital media product
• Evaluate communication goals of potential media plans and make best recommendation
• Monitor digital campaigns to ensure pacing and delivery
• Manage campaign budgets
• Ability to act as a mentor to junior team members on digital acumen and knowledge
• Study demographic data and consumer profiles to identify desired target audiences
• Evaluate editorial content, ratings and audience composition of a wide range of digital channels/partners to determine which would most effectively reach the target audience
• Conduct media research, evaluate data; develop points of view; understand system applications; and understand various media and their applications against Client strategies/goals
• Keep current on media trend