YOUR IMPACT

• Agency & Project Management:
• Manage relationships with external media agency to ensure alignment with MSC Cruises’ marketing strategies and objectives.
• Plan, execute, and oversee digital marketing projects from conception to completion, ensuring all deliverables are met on time.
• Manage priorities and timelines for Media Team across internal and external workstreams.
• Digital Media Performance
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.
• Oversee weekly reporting calls & channel deep dives with agency teams.
• Collaborate with agency to provide optimization and test & learn recommendations.
• Generate executive summaries and reports to communicate performance to stakeholders.
• Affiliate Program Management:
• Lead all aspects of the affiliate marketing program including agency management, recruitment, and performance.
• Media Tool Management
• Collaborate with internal and external stakeholders to coordinate the implementation and maintenance of Media Pixels & Conversion APIs.
• Partner with internal teams and product feed provider to generate and maintain products feeds for ad platforms.
• Creative Management & Trafficking:
• Responsible for gathering and disseminating creative and technical specs for all paid media campaigns across internal and external stakeholders.
• Oversee trafficking of creative assets for media campaigns, ensuring timely delivery and proper implementation.
• Manage Paid Search & Affiliate copy to ensure compliance and alignment with MSC Cruises’ promotional strategy.
• Billing
• Process invoices from Media Partners to ensure accuracy and timely payment.

MSC Cruises USA is expanding its media and marketing team to include a Digital Marketing Specialist. This position will manage digital marketing efforts and support the Digital Marketing Manager with a focus on Agency Management, Digital Media & Affiliate Marketing Performance, Media Tool Management, Creative Trafficking & Billing.
This is a hybrid position requiring 3 days per week in the office, in Miami.