Digital Media Specialist at iDx

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

11 Aug, 26

Salary

0.0

Posted On

13 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, SEO, Meta Ads, Google AdWords, Social Media Engagement, Website Management, Graphic Design, Digital Content Creation, Market Segmentation, Strategic Marketing, App Development, Digital Strategy

Industry

Hospitals and Health Care

Description

About Us At Integral Diagnostics (IDX), we're committed to making healthcare better - one patient at a time. As a leading provider of diagnostic imaging services across Australia and New Zealand, we support more than 2,700 team members across 150+ locations. Listed on the ASX-300, IDX is driven by innovation, collaboration and excellence in patient care. About the Role Reporting to the Group Marketing and Communications Manager (GMCM), you will play a key role in enhancing patient and referrer engagement through innovative digital strategies and optimisation of digital platforms. Key responsibilities include: Developing and optimising digital media initiatives to increase patient and referrer engagement Driving marketing synergies to strengthen brand visibility and share of voice across all markets Supporting the GMCM in the creation and delivery of impactful digital communications Collaborating with State Marketing teams to identify opportunities and execute marketing strategies aligned with corporate brand objectives Managing and optimising SEO, Meta and Google AdWords campaigns Continuously improving digital platform performance and social media engagement About You You’re a proactive and creative digital marketing professional who enjoys working collaboratively and delivering measurable results. We’re looking for someone with: Approximately 3+ years’ experience in digital marketing (healthcare and radiology experience highly regarded) Relevant tertiary qualifications in marketing, communications, or a related discipline Experience in website management, graphic design, and digital content creation Strong understanding of strategic marketing principles, including market segmentation and targeting Hands-on experience with digital marketing tools and platforms, including app development, Meta, Google AdWords, SEO, and social media What We Offer Competitive remuneration Approximately 30 hours per week Flexible, hybrid working arrangements (combining office and work-from-home) A collaborative and supportive team environment The opportunity to make a real impact in a growing healthcare organisation Why You'll Love Working at IDX Strong Team Culture: Be part of a supportive, inclusive and collaborative workplace Expert Leaders: Learn from experienced senior leaders who value partnership and trust Career Development: Access genuine career progression opportunities across the IDX Group Recognition & Rewards: Staff recognition programs and awards Corporate Benefits: Reduced or free diagnostic imaging services for employees Fitness Passport: Access 1,000+ fitness locations nationwide Employee Benefits: Paid parental leave, discounted health insurance, employee assistance programs, and discounts across hundreds of retailers If you’re passionate about digital marketing and want to be part of a purpose driven organisation, we’d love to hear from you. Integral Diagnostics (IDX Group) supports a multicultural and diversity workplace. We encourage Aboriginal and Torres Strait Islander Australians with relevant skills and experience to apply. Building a healthier world, by delivering the best health outcomes one patient at a time. IDX employs a wide diverse range of professionals across career pathways: Clinical Specialists – Radiologists, Radiographers, Sonographers, Echocardiographers, Nuclear Medicine Technologists Nursing – Registered Nurse, Enrolled Nurse, Clinical Assistants Administration – Managers, Supervisors, Receptionists, Booking Centre Agents Shared Services – People & Culture, Marketing, Risk Management, ICT, Finance We know that the success of our business is dependent on our experienced, dedicated, and forward-thinking invaluable team.

Responsibilities

Develop and optimize digital media initiatives to increase patient and referrer engagement across various markets. Manage SEO, Meta, and Google AdWords campaigns while collaborating with state marketing teams to align with corporate brand objectives.