Digital Merchandising Manager (m/f/d) at LEGO
London, England, United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

03 Jul, 25

Salary

0.0

Posted On

03 Apr, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

Do you enjoy the excitement and fast-pace environment within the eCommerce arena? Collaborate with regional and local teams to optimize the best products shown on our digital shelves. Bring your e-Commerce expertise and experience to drive success of our channels and help build stronger digital capabilities to innovate the future! Our amazing B2B eCommerce Center of Excellence (CoE) team is looking for its newest member – if you feel you have the right experience and skills, apply now!

Responsibilities
  • Optimize the Online Shopper Journey: Develop a deep understanding of our digital customer experience, identifying key touchpoints and moments of truth to enhance engagement.
  • Drive Digital Merchandising Strategy: Lead digital merchandising efforts across Western Europe, working closely with sales and marketing teams
  • Support the Product Novelty Process: Contribute to the product content localisation process to ensure assets are available, optimized, and aligned with eCommerce guidelines to enhance visibility and conversion
  • Oversee Online Brand Stores: Lead digital merchandising for the online brand stores of the LEGO Group
  • Develop & Deploy On-Brand Assets: Work in an agile, fast-paced environment to create and tailor high-quality assets for multiple product lines
  • Collaborate with Creative Teams: Strengthen the partnership between the Western Europe eCommerce Competency Centre and our internal agency
  • Enhance Content Strategy: Provide expert insights to the global content production process, driving the development of high-performing assets that boost conversion, increase brand engagement, and enhance customer lifetime value.
  • Leverage Data for Decision-Making: Enable data-driven strategies by monitoring performance against conversion key input metrics
  • Shape Future eCommerce Content: Partner with cross-functional and global teams to create innovative, eCommerce-ready content
  • Testing & Innovation: Conduct test-and-learn initiatives to continuously refine performance
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