Digital & Operational Marketing Coordinator at Avondale Group

Grapevine, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Jul, 26

Salary

0.0

Posted On

16 Apr, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, SEO, Email Marketing, Content Development, Graphic Design, Canva, InDesign, Data Analysis, Inventory Merchandising, Campaign Management, Website Optimization, Performance Reporting, Vendor Management

Industry

Retail

Description

Overview For 35 years, Avondale Group has grown to become one of the most respected family-owned automotive groups in the world. We pride ourselves on creating an elevated client experience from purchase, to service, to collision repair, to subscription and beyond. The sincere and endless commitment to our employees drives our success and the inclusive culture makes Avondale Dealerships a truly special place!We feel honored that we attract, nurture, respect and retain the most talented people in the industry! We do so by providing a world-class, high-quality work environment where productivity, innovation, and personal and professional growth lead to success and lasting, meaningful relationships. It would be our sincere pleasure to show you this, first-hand. EXCELLENT MEDICAL INSURANCE AND LIFE BENEFITS FOR YOU AND YOUR FAMILY! Your Choice of Medical Plans (we reduced employee healthcare expense through our self-insured plans for our employees and their families for 2022) Dental Vision FREE Company Paid Life Insurance FREE Employee Assistance Program Support for all employees 401K Retirement Plan Paid Holidays/Vacation/Paid Time Offer This position is integral to developing, implementing, tracking, and optimizing the Avondale Dealerships digital and operational marketing presence and effectiveness across a variety of websites and other marketing channels in order to help provide an elevated experience. Responsibilities This position will provide digital support in the following areas: Digital Support: -Supporting key Digital Marketing vendor relationships, which include but are not limited to Cox / Dealer.com, Google, Facebook, AutoTrader, DuPont, CarGurus, AutoAlert -Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) -Incorporate OEM and dealership sales & service monthly specials into all digital and multi-touch campaigns -Partners with Variable Directors to improve inventory merchandising for maximum effectiveness -Stay abreast of and implement latest Digital Marketing trends/strategies to continuously drive qualified traffic to Avondale dealerships Websiste/Operational Strategy: -Develop and optimize all website properties to align with business goals, brand strategy and defined KPIs -Monthly website audits and content optimizations to maintain compliance standards by OEM -Maintain 3-month strategy for content development to benefit SEO performance and rankings -Manage and report on monthly email marketing campaigns and multi-touch campaigns -Other reports as necessary Creative Development: -Develops graphics to support email and direct mail campaigns using tools like Canva or InDesign Qualifications EDUCATION and/or EXPERIENCEHigh school diploma or general education degree (GED); and one to three months related experience and/or training; or equivalent combination of education and experience. CERTIFICATES, LICENSES, REGISTRATIONS (Including Driver's License)Operator's Driver's License (must be insurable) PHYSICAL DEMANDS The employee must frequently lift and/or move up to 10 pounds

Responsibilities

The coordinator will manage and optimize digital marketing campaigns, website content, and email strategies to drive traffic and improve brand presence. They are also responsible for creating marketing graphics and reporting on key performance indicators to ensure marketing effectiveness.