Digital Optimisation Executive

at  Department of Tourism and Hospitality

Job description
Agency Department of Tourism and Hospitality Work unit Tourism NT
Job title Digital Optimisation Executive Designation Administrative Officer 6
Job type Full time Duration Ongoing
Salary $96,620 - $107,721 Location Darwin, Alice Springs
Position number 44607 RTF 315619 Closing 20/02/2024
Contact officer Jonathan Rossiter, Digital Manager on 08 8951 8568 or Jonathan.Rossiter@nt.gov.au
About the agency www.tourismnt.com.au | https://dth.nt.gov.au/
Apply online https://jobs.nt.gov.au/Home/JobDetails?rtfId=315619

QUALIFICATIONS.

Information for applicants – inclusion and diversity and Special Measures recruitment plans
The NTPS values diversity. The NTPS encourages people from all diversity groups to apply for vacancies and accommodates people with disability
by making reasonable workplace adjustments. If you require an adjustment for the recruitment process or job, please discuss this with the contact
officer. For more information about applying for this position and the merit process, go to the OCPE website.
Aboriginal applicants will be granted priority consideration for this vacancy. For more information on Special Measures plans, go to the OCPE
website.
Primary objective
Continuously analyse and optimise customer engagement and conversion rates across Tourism NT’s digital marketing channels through advanced
analytics, personalisation, and testing strategies. Enhance the overall customer experience to drive measurable improvements in line with the
organisation’s key business objectives.
Context statement
The Digital Marketing and Data Services team at Tourism NT has a mission to build the most advanced and high-performing digital marketing
infrastructure to meet strategic objectives. We deliver expertise in digital and data strategy, excellence in service delivery and compliance with
cyber security and data protection regulations.
Key duties and responsibilities

As the Digital Optimisations Executive in the Digital Marketing and Data Services team, you will:

• Be a product owner of, and expert in digital experience marketing technology platforms, including analytics and personalisation, to enhance

digital user experiences and improve performance against KPIs.

• Use Google Analytics to analyse and report on website performance against specific KPIs and design experimentation and optimisation

activities.

• Work closely with the International and Domestic Marketing teams using platforms such as Optimizely Experimentation Platform to design

personalised experiences and conduct A/B and multivariate testing campaigns tailored to specific customer segments.

• Work with the Digital Projects Coordinator and the Digital Manager to manage digital projects, onboard new digital platforms and create and

improve the content on northernterritory.com.

• Oversee and manage tag management systems to ensure activity and events are being tracked correctly.
• Contribute ideas for the continuous optimisation of Tourism NT’s website and email channels to improve the digital experience, performance,

and ability to capture rich first-party data.

• Demonstrate strong stakeholder management skills with the ability to present analysis, insights, and recommendations to internal and external

stakeholders at all levels.
Selection criteria
Essential
1. 3+ years’ experience in Digital Data Analytics and Insights or a similar digital marketing role
2. Proven experience with digital channels and personalisation methodologies, including A/B testing, multivariate testing, and segmentation.
3. Strong technical understanding and skills in digital marketing technologies, customer journey mapping, data modelling and mapping, digital
website design (including wireframes) and user experience design, and tag management systems to ensure accurate data collection.
4. Strong customer-centric mindset with outstanding analytical skills; ability to interpret complex data, generate actionable insights, and make
data-driven decisions.
5. Excellent communication, collaboration, and stakeholder management skills
6. Demonstrated ability to prioritise and manage multiple projects simultaneously in a fast-paced environment.
Desirable
1. Tertiary qualifications in IT, Multimedia, Digital Communications, or related disciplines
2. Understanding of and skills in HTML, CSS, and other web languages.
3. Experience with Contentstack, Optimizely Web Experimentation, Jira, Adobe Creative Suite, or similar platforms.
4. Experience working in digital marketing and advertising agencies.
5. Google Analytics and other marketing technology certifications
6. Understanding of and skills in HTML, CSS, and other web languages

Please refer the Job description for details