Digital Optimisation Manager at Westpac Group

, , Australia -

Full Time

Start Date

Immediate

Expiry Date

12 May, 26

Salary

0.0

Posted On

11 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Optimisation, Performance Uplift, Customer Journey Understanding, Quantitative Research, Analytics Tools, Adobe Analytics, Tableau, SEO Tools, Commercial Acumen, Data-Driven Decision Making, Sales Targets, Service Portfolios, Stakeholder Engagement, Optimisation Opportunities, Customer Experience, Conversion Improvement

Industry

Financial Services

Description

What’s the role We’re seeking a Digital Optimisation Manager to join the Data, Digital & AI Business & Wealth team. This role will be responsible for driving optimisation and performance uplift across our websites, banking applications, and digital communication channels. Key Responsibilities include Collaborate with LoB Service Owners to formulate and drive digital sales or service strategies and plans, translating strategy into tactics that will drive measurable business and customer results Support and drive customer journey understanding for digital including quantitative research, and translating insights into solid business opportunities Leverage analytics tools such as Adobe, Tableau and SEO tools to measure and optimise funnels. Work with key squad members and partners to optimise each stage of the funnel. Collaborate and contribute to squad prioritisation, assess scope, opportunities and production pipeline End to end management of digital initiatives in collaboration with compliance/risk, UX, copywriters and product and production to ensure delivery excellence and adherence to risk framework What do I need? Strong understanding of the Group’s products, brands, and digital channels, and how they support customer journeys Proven experience driving take‑up and adoption of digital sales or service features Strong commercial acumen, with an analytical and data‑driven approach to decision making Demonstrated ability to influence and deliver outcomes across teams outside of direct reporting lines Experience supporting sales or service targets across Consumer and Business portfolios, spanning public websites and secure digital platforms Ability to help develop and execute strategic roadmaps for digital sales or service portfolios, gaining buy‑in from key internal stakeholders Proven capability to identify data‑driven optimisation opportunities and continuously improve digital experiences to lift customer experience, conversion, and digital sales or service performance Hands‑on experience using Adobe Analytics or similar digital analytics tools to inform optimisation decisions Why join us? We’re obsessed with becoming our customers' #1 banking partner for life and we’re looking for people who are passionate about helping us achieve that goal. In return, we’re committed to making Westpac the best place to work in the country. Here are just a few of the ways we’re already doing that: Special offers on banking products and discounts from top brands, including generous employee-only mortgage rates! Flexible work arrangements to help you achieve a greater work/life balance, and a variety of leave options including Culture, Lifestyle and Wellbeing leave. Tailored learning and development opportunities to help your grow your career within the bank. Lots of opportunities to ‘give back’ to the Community by getting involved in our many volunteering initiatives. Create your future today To get started, simply click on the APPLY or APPLY NOW button We’re all about creating a supportive and inclusive community. We welcome everyone no matter your age, gender, background, or abilities. We also provide additional support to welcome our veterans, Indigenous Australians and neurodiverse community. If you need any adjustments during the recruitment process, you can find out more information and additional contact details by visiting the "People with Disability and/or needing Accessibility Requirements" page on our website.

Responsibilities

The Digital Optimisation Manager will drive optimisation and performance uplift across websites, banking applications, and digital communication channels. This includes collaborating with service owners to formulate digital strategies and managing digital initiatives to ensure delivery excellence.