REQUIRED SKILLS & EXPERIENCE

• Proven track record of managing Facebook Ads, Google Ads, and TikTok Ads campaigns with measurable success.
• Strong understanding of audience segmentation, bidding strategies, and ad placement optimization.
• Proficiency in analytics tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and TikTok Analytics.
• Ability to write compelling ad copy and brief designers on engaging creatives.
• Strong numerical and analytical skills for interpreting campaign data.
• Excellent time management and organizational skills.
• Knowledge of remarketing, lookalike audiences, and conversion rate optimization.

PREFERRED QUALIFICATIONS

• Experience with YouTube Ads or Google Display Network.
• Familiarity with marketing automation tools and CRM platforms.
• Google Ads Certification, Meta Blueprint Certification, or TikTok Ads Certification.
  HiK9 is a leading brand in innovative pet products, known for our high-quality raised dog beds and accessories designed for comfort, durability, and style. We pride ourselves on creating products that pets love and owners trust. As we continue to grow our online presence, we’re looking for passionate marketing talent to help us reach even more pet lovers worldwide. In addition to a competitive salary, this role offers the potential to earn commission through a lead-generation scheme for sales generated via your campaigns.
  Job Type: Part-time
  Pay: £10,200.00-£16,000.00 per year
  Expected hours: 16 per week

Benefits:

• Company pension
• Flexitime
• Free parking

Work Location: Hybrid remote in Bury BL9 7N

ABOUT THE ROLE:

We are seeking a results-driven Paid Ads Specialist to join our team, with a primary focus on Facebook Ads, Google Ads, and TikTok Ads. The ideal candidate will have proven experience creating, managing, and optimizing paid advertising campaigns to drive measurable results. You will plan, execute, and refine campaigns that boost our online visibility, attract qualified leads, and maximize return on ad spend (ROAS).

KEY RESPONSIBILITIES

• Develop and implement paid advertising strategies on Facebook Ads Manager, Google Ads, and TikTok Ads Manager.
• Conduct keyword research, audience targeting, and competitor analysis to refine campaign targeting.
• Create, test, and optimize ad creatives, headlines, and copy to improve click-through and conversion rates.
• Manage ad budgets effectively to maximize ROI while minimizing wasted spend.
• Set up and monitor conversion tracking, remarketing audiences, and custom events.
• Perform regular A/B testing on ads, landing pages, and calls-to-action.
• Analyze campaign performance data and produce actionable insights for improvement.
• Prepare and present detailed performance reports on KPIs including CTR, CPC, CPA, and ROAS.
• Stay up-to-date with platform algorithm changes, new ad formats, and industry best practices.
• Collaborate with the marketing team to ensure messaging and branding consistency across campaigns.