JOB SUMMARY

We’re seeking a Digital Paid Media Manager who is both a strategic thinker and hands-on operator. You’ll manage multi-million-dollar paid media budgets, primarily across Google Ads and Microsoft Ads, with accountability for revenue growth, efficiency, and new customer acquisition.
This is a player-coach role: you’ll be in-platform executing campaigns while also developing strategies to drive growth across Radwell’s ecommerce and B2B business. You’ll collaborate with cross-functional teams including marketing, analytics, sales, product, and creative to deliver measurable impact to the business.

QUALIFICATIONS

• Proven ability to manage large-scale budgets and agency/vendor relationships to deliver growth in ecommerce and/or B2B environments.
• Strong analytical and problem-solving skills with experience turning data into action.
• Excellent communication and collaboration skills; ability to work cross-functionally and present to leadership.
• Experience with Meta, LinkedIn, or programmatic advertising is a plus.

TECHNICAL SKILLS / TOOLS:

• Google Ads (Search, Shopping, Display, Performance Max)
• Microsoft Ads (Bing), including Shopping campaigns
• Google Merchant Center (product feed management and optimization)
• Automation & workflow tools (scripts, rules, scheduling, alerts, or third-party optimization platforms)
• Analytics platforms such as Google Analytics (GA4) and reporting dashboards (Power BI, Looker, or similar)
• Proficient in Microsoft PowerPoint and Excel, including advanced functions, data visualization, and presentation design.
• Knowledge of SQL or other query languages a plus (for deeper performance analysis and reporting)

EDUCATION & EXPERIENCE

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 5+ years of paid media experience, with expertise in Google Ads and Microsoft Ads (required).

• Lead strategy and execution for paid media campaigns across Google Ads and Microsoft Advertising (search, shopping, and display) Including targeting, budgeting, bid strategies, ad assets, and measurement strategy.
• Manage relationships with agencies and external vendors, ensuring campaigns are executed efficiently, targets are met, and performance insights and data-driven optimizations are clearly communicated.
• Execute campaigns directly in-platform while collaborating with agencies as needed.
• Manage and optimize multi-million-dollar budgets to drive incremental revenue, ROAS, CLV, and new customer acquisition.
• Provide in-depth analysis of campaign performance and communicate insights to senior leadership, aligning paid media strategy with overall business objectives and guiding future initiatives.
• Collaborate with marketing, analytics, and sales teams to ensure messaging alignment and audience targeting. · Champion automation and efficiency by streamlining reporting, setting up performance alerts , monitoring product feed health, and rapidly testing workflows to improve speed-to-market.
• Stay on top of industry trends, platform innovations, and competitor activity to identify growth opportunities.