Digital Performance Manager at Dyson

Istanbul, Istanbul, Turkey -

Full Time

Start Date

Immediate

Expiry Date

26 Jan, 26

Salary

0.0

Posted On

28 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Performance Media, Campaign Management, Data Analysis, Google Analytics, SA360, DV360, Meta Business Manager, Stakeholder Management, Strategic Thinking, Performance Optimization, Team Development, Cross-Functional Collaboration, Paid Media, E-Commerce, Budget Management

Industry

electrical;Appliances;and Electronics Manufacturing

Description

About us Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement. The Dyson EMEA region spans 14 head offices across cities like Amsterdam, Paris, Cologne, Dubai, and Istanbul, organised into four clusters: Northern Europe, Southern Europe, GB&I, and Emerging Markets. Home to 2,000 talented individuals from 66 nationalities, with 55% female representation, our region thrives on diversity, cross-functional collaboration, and a shared drive for progress. Working policy At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement. About the role The Digital Performance Manager will lead Dyson Turkey’s performance marketing strategy, driving digital growth through paid media channels and ensuring optimal return on investment. This role is responsible for managing the full funnel of digital acquisition, overseeing media agencies, and collaborating cross-functionally to align performance efforts with business objectives. The manager will play a key role in shaping Dyson’s digital presence and accelerating direct-to-consumer sales. Main Responsibilities : Strategic Leadership Develop and execute the digital performance strategy across paid search, programmatic, social, and affiliate channels. Define KPIs and performance goals aligned with business objectives, ensuring continuous optimization and innovation. Lead the planning and budgeting of digital media investments, maximizing ROAS and minimizing CPA. Campaign Management & Optimization Oversee the execution of performance campaigns with media agencies, ensuring timely delivery, quality, and budget adherence. Monitor and analyze campaign performance, identifying opportunities for improvement and scaling successful initiatives. Ensure technical excellence in campaign setup, tracking, and reporting across platforms (Google Ads, Meta Ads, DV360, SA360, etc.). Data & Insights Lead performance analytics and reporting, transforming data into actionable insights for business growth. Own dashboard development and data visualization to support decision-making across teams. Drive experimentation and A/B testing to improve conversion rates and media efficiency. Cross-functional Collaboration Partner with E-Commerce, Sales, Finance, and Marketing teams to align performance efforts with commercial goals. Collaborate with global and regional teams to adopt best practices and ensure consistency in execution. Manage relationships with external agencies and technology partners to deliver high-impact campaigns. Team & Capability Development Mentor and guide junior analysts or specialists, fostering a culture of performance excellence and continuous learning. Stay ahead of digital trends, tools, and technologies to keep Dyson at the forefront of performance marketing. About you Minimum 8–10 years of experience in digital marketing, with a strong focus on performance media. Proven track record in managing paid media campaigns and delivering measurable business results. Experience working with media agencies and cross-functional teams in a fast-paced environment. Strong analytical and strategic thinking skills, with hands-on experience in tools like Google Analytics, SA360, DV360, Meta Business Manager, Campaign Manager, Firebase, Insider, etc. Fluent in English; excellent communication and stakeholder management skills. Strategic mindset with strong commercial acumen. Advanced data analysis and performance optimization capabilities. Leadership and team development experience. Entrepreneurial spirit and proactive approach. Comfortable working in a dynamic, matrixed organization. Benefits Performance-related bonus scheme Private Health Insurance Life Insurance Discount on Dyson products Transportation Allowance Employee Assistance Program (EAP) Lunch Allowance #LI-AC1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.

Responsibilities

The Digital Performance Manager will lead Dyson Turkey’s performance marketing strategy, driving digital growth through paid media channels. This role is responsible for managing the full funnel of digital acquisition and collaborating cross-functionally to align performance efforts with business objectives.