Company Description
Hi. We’re OFX, a global provider of online international payment and money management services. Our journey is one of exciting growth and transformation, revolutionizing how businesses and individuals move and manage money globally. We’re evolving into a global payment solutions provider, enabling businesses to streamline their global financial operations, improve control, reduce costs and achieve more. Our new Business Platform offers clients real-time visibility and controls over their payments, expenses, approval workflows and reconciliations to help make business easier.
At OFX, you’ll have the opportunity to bring your expertise to life, collaborate across disciplines, and be part of a team shaping the future of global money management.
Job Description

PURPOSE OF YOUR ROLE

We’re undergoing a transformative journey, refocusing digital marketing and website to better cater to B2B needs. In this pivotal role, you will be responsible for delivering B2B pipeline opportunities in partnership with the commercial function in region. You will lead on digital channel strategies for the region and recommendations to enhance our online presence, drive traffic to our website, and deliver new B2B client growth through lead generation and website sign ups.
You will work in our regional teams with targets and campaigns prioritised by the Head of Marketing in region but be part of our global Digital Centre of Excellence. As part of this exciting change, you’ll work alongside the website, content, marketing and analytics teams. Together, these elements will form a cohesive ecosystem designed to elevate our B2B digital channel and measurement strategy and provide value to our clients.
Reporting to the Senior Digital Marketing Manager and working with the Head of Marketing EMEA, you will spearhead the delivery of the digital channel strategy across the EMEA markets and multiple platforms, guiding regional marketing teams to execute high-performing B2B channel strategies. This entails providing direction and oversight in implementing digital campaigns across various channels such as display marketing, programmatic buying, paid social, remarketing, ABM, and analytical reporting.
You will be responsible for managing campaign budgets to overall efficiency targets and ensure campaigns are translating to a positive ROI in the short term, but more importantly, delivering long term business growth.
You will partner with the local commercial teams on pipeline opportunities and report out frequently on performance on funnel performance and opportunities. You will be responsible transforming our organisation into a first-party data-driven business, utilising cloud technology to streamline marketing strategies through adtech platforms. This shift is essential for our future, particularly as the digital marketing landscape moves towards a privacy-first approach.

WHAT YOU’LL DO:

• Design and execute a digital channel strategy (display, programmatic, video, social, search) tailored for finance professionals and accountants to drive engagement, conversions, CPA efficiency, and revenue growth.
• Develop and implement targeted account segmentation and personalisation strategies by customizing campaigns for finance professionals and accountants across different account tiers (1:1, 1:few, 1:many). Leverage intent data and ICP insights to tailor messaging and offers for maximum relevance and impact.
• Plan and launch multi-channel ABM campaigns across paid media, content syndication, and web personalisation, collaborating with designers, copywriters, and developers to create engaging campaign assets.
• Design ABM-focused email workflows using marketing automation tools, segmenting lists to engage key stakeholders effectively.
• Implement the first-party data strategy by collaborating with internal teams and external agencies to operationalise and analyse data, driving performance and customer engagement revenue.
• Advocate for tracking discipline across all marketing campaigns to ensure accuracy and reporting transparency.
• Maintain adherence to ad fraud protection software across all digital platforms and campaigns.
• Refine and enhance automation of ‘cloud to marketing’ integrations from the data warehouse to various AdTech and MarTech platforms in collaboration with internal and external teams.
• Manage the digital marketing budget in alignment with the overall strategy, continuously adjusting allocation based on performance and acquisition mediums.
• Utilise operational and analytical data to report and analyse the effectiveness and performance of marketing campaigns, assessing against KPIs and attend all commercial pipeline meetings reporting against funnel targets.
• Work collaboratively with your regional marketing team members across, demand generation, content creation, partnership, customer marketing and product marketing to ensure and align to business goals and KPIs.
• Collaborate with content and creative marketing teams to develop best practice creative formats aligned with brand messaging, ICP and relevant pathway for ICP and campaign performance goals.
• Collaborate closely with the digital and website team, ensuring optimal performance for paid search marketing and relevant paid media channels.
• Collaborate closely with internal digital teams and external agency partners to ensure alignment in strategy, execution, and performance, minimising overlap and maintaining high operational efficiency across all digital marketing initiatives.

Close stakeholder engagement will help to ensure success in this role. Examples of this engagement may include, but not be limited to:

• Manage regional commercial team and Head of Marketing EMEA as your primary stakeholders
• Maintaining a close working relationship with the marketing and commercial teams locally & globally for alignment and to understand how individual activities may be impacting digital marketing and account based marketing campaigns
• Work with website and digital teams globally to size and define any improvements to the website and user journey you may identify.
• Work with the Senior Digital Marketing Manager:
• Forecast & track monthly budgets and performance targets by geography against overall budgets and targets.
• Raise issues and obstacles blocking delivery of initiatives
• Agree on high level priorities and direction as it evolves, or as grey areas & conflicting interests appear