Join the BAWAG Digital Growth Team
BAWAG Group is scaling an in-house performance marketing POD. We’re expanding beyond classic search to unlock growth across Google’s broader media surfaces.
The impact you’ll own
Accelerate digital sales across our core markets by scaling programmatic & video activation that drives qualified demand for Consumer Loans, Current Accounts, Investment / Brokerage Accounts, Credit Cards, SME / Freelancer Accounts. You will own DV360, YouTube performance, App Campaigns and Performance Max / Demand Gen campaigns—measured by downstream approvals, funded accounts and card utilization (not CTR).
What you’ll do

Own multi-market Google media activation (hands-on). Plan, launch, optimise DV360, YouTube Ads, App Campaigns and PMax / Demand Gen across AT, DE, NL, IE & US; configure geo & product splits to match economics.

• Full-funnel strategy. Structure programmes across awareness, consideration and action—Work on a measurement kit to show the impact of awareness with branded search, brand lift/search lift studies and direct conversions.
• Signal plumbing & measurement. Partner with attribution engineers to ensure the right signals (install, register, approve, fund, activate) are captured, validated and fed into Google platforms & BI to close the loop for optimisation & attribution.
• Firebase-based in-app event schema. Work with Technology to set up Firebase events that give App Campaigns conversion signals beyond installs ; evaluate whether/when to extend to an MMP (AppsFlyer / Adjust) as scale grows.
• Performance Max / Demand Gen. Use goal-based automation to extend reach across YouTube, Display, Discover, Gmail & more; feed high-quality conversion signals to guide allocation. Be on top of your campaign – adjust as needed to meet performance KPIs.
• Brand suitability & inventory quality. Apply sensible exclusions & frequency controls; coordinate with creative team for asset fit.
• Experimentation & incrementality. Run geo or audience tests; read branded search lift & downstream funded impact.
• Collaborate with Paid Social, SEO, SEA, Website, Technology, Product / Sales, Analytics & attribution teams.

Please refer the Job description for details