Digital Performance Marketing Manager at Great Eastern Life Assurance Co Ltd

Cuenca, Azuay, Ecuador -

Full Time

Start Date

Immediate

Expiry Date

21 Jun, 26

Salary

0.0

Posted On

23 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Digital Media, SEM, Programmatic Display, Social Media, Performance Management, Reporting, Data Analytics, Personalization, Retargeting, MarTech, AdTech, A/B Testing, Dashboard Creation, Funnel Metrics, Google Analytics, Tableau

Industry

Insurance

Description

As a core member of the Performance Marketing team, you will have the opportunity to drive and contribute to a wide range of strategic initiatives, including: Paid Digital Media Campaigns such as SEM, Programmatic Display, Social & More Performance management and Reporting Data & Analytics Projects Personalisaton & Retargeting Leveraging on MarTech/AdTech to drive outcomes A/B Testing of digital assets : Marketing Performance & Analytics Support creation and maintenance of performance dashboards Track and report of funnel metrics Prepare weekly performance summary Use tools such as Google Analytics, Tableau and more to solve business problems Digital Marketing Campaign & Operations Support Work with stakeholders such Brand & Marketing, Campaign Managers, Data and more to conceptualize digital marketing campaigns Launch digital marketing campaigns to support business growth objectives Assist in establishing, measuring and optimization of digital paid media performance Campaign budget management Data Quality & Measurement Support Work along with agency on tagging, tracking and firing of floodlights and trackers Ensure the proper setup of tagging for marketing campaigns and initiatives Help to manage, track and raise issues on analytic tracking Agencies & Stakeholder Coordination Act as coordinator between stakeholders and third parties agencies: Media agency, Brand Marketing, Personalisation agency, Data Agency and more Ensure timely execution and escalation of request to meet timelines Optimisation & Experimentation Track test and learn initiatives which cover Journey design, creative and copy test, funnel and application form changes Create and maintain logs on A/B test cases and experiments Work with Brand & Marketing to develop new creatives to drive performance Support post-campaign reviews and learnings Tools & Platform you will be working with Google Analytics (GA4) Looker Studio/Tableau Customer Data Platform (Salesforce) CRM (Salesforce) Google Ads/Meta Project Tracker/Scrum (Jira & Confluence) Preference for Bachelor of Business (Marketing, Business Analytics, Banking & Finance, Risk Analytics) Fresh Graduate will be considered Ideal candidate should have at least 5 years of experience working in Banking, Insurance, Fintech, Media agency or related field Stron g analytical and logical thinking Comfortable working with data to gather insights and reporting Ability to problem solve and work with ambiguity at times Strong attention to detail Good written and verbal communication Know how to use Microsoft office especially excel Basic programming and scripting skills will be a plus

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Responsibilities

This role involves driving strategic initiatives within the Performance Marketing team, focusing on managing paid digital media campaigns across channels like SEM and Social, and supporting data/analytics projects.