Join us at Manulife and be part of a team that strives for excellence, where your efforts will directly contribute to our success. Here, your work will have an important impact, and you’ll be empowered to make decisions that improve our marketing strategies and customer experiences.
We’re seeking someone who is ambitious, diligent, and eager to address new challenges. If you’re a strategic problem solver with a strong analytical approach and excellent communication skills, we want to hear from you!
As a Digital Performance Marketing Specialist, you’ll play a pivotal role in our complex marketing team, contributing to the development and management of global digital campaigns.
We cultivate a values-first culture, create boundless opportunities for growth, continuously innovate in financial services, champion diversity, equity, and inclusion, and uphold corporate citizenship to benefit all and make a positive social and environmental impact.

REQUIRED QUALIFICATIONS:

• 3-5 years of valid enterprise experience with SA360, Google Ads, Meta Ads, LinkedIn Campaign Manager.
• Technical expertise: Understanding the technical aspects of these platforms.
• Google Marketing Certification.

PREFERRED QUALIFICATIONS:

• Degree or equivalent experience in Marketing or Business.

• Develop, implement, and handle campaigns: Build and complete advertising campaigns across various platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
• Apply historical data and market trends to predict future campaign performance.
• Improve the distribution of the budget across different campaigns to increase return on investment.
• Continuous improvement: Regularly analyze campaign performance and adjust campaigns to improve results.
• Performance metrics: Prioritize key performance indicators such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).