Location: Orchard Road, City Central, Singapore
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Agency: Kinesso - Singapore
Ref#: 20582
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Type of Contract: Contractor

PERFORMANCE

• Identifying how media can help meet objectives and address broader challenges facing clients’ businesses and marketing efforts.
• Serving as an expert on the client’s business, industry, competitors, key drivers, and environment, and identifying opportunities for growth
• Providing sound reasoning for challenging clients on briefs and suggesting alternative approaches that could better meet marketing objectives.
• Creating custom implementation strategies for clients, including optimal weights, placements, and buying parameters
• Analyzing and evaluating media proposals without guidance, using core principles of the buying process, including analyzing and predicting audiences and costs, and tracking and optimizing results
• Constantly seeking ways to improve and enhance schedules to effectively achieve communication goals and cost efficiency.
• Assessing delivery against plan and negotiating makegoods to address shortfalls.
• Providing post-campaign reports detailing results against planned KPIs, expenditure, communication goals, and campaign effectiveness, including learnings and recommendations for future campaigns
• Identifying and presenting new, innovative, and relevant communication ideas or organic growth opportunities to clients
• Handling conflicts effectively, seeing them as opportunities, reading situations quickly, and resolving disputes fairly.